Business cards have been around since forever, acting as a marketing tool to assist consumers in recalling key corporate information. However, technical improvements, as well as a movement in aesthetics, have prompted a change in the way we design our cards. A poorly designed card may be harmful, if not fatal, to a company, especially if it is new.
Your business card represents you and your brand. They have an important duty to complete, and your business card design is what makes it happen. A well-designed personalized business card may make you appear trustworthy to potential consumers. It shows them that you are a trustworthy organization that can assist them with your services and product.
A nice business card does not require you to be a skilled designer. By avoiding these seven typical business card errors, you can turn them into an effective marketing tool.
Too lazy to design your own business cards? Here is some foolproof exclusive business cards template to get you started.
Using Low-Quality Paper
Your business card serves as your initial point of contact. You’ve heard the expression “initial impressions are everything.” If your business card is printed on low-quality paper, it will reflect negatively on your company as a whole. That is not what we desire.
When printing business cards, inquire about your paper options with your printing service provider. Thicker and higher quality paper for business cards is often more expensive, but it is unquestionably a worthwhile investment for you.
Leaving Out Important Contact Information
A business card, as we all know, is tiny in size. It is still a valuable and effective marketing tool that allows you to engage with prospects, customers, or clients, as well as fellow company owners, all while promoting your brand.
Before you begin envisioning the specifics of your new business card design, make sure you include contact information such as:
- Company Name
- Your Name
- Your Job Title
- Your Specialization
- Your Company Address
- Your Professional Website
- Phone Number
- Social Media Channels
Poor Image Quality
It is critical to utilize high-resolution photos when making business cards. If you utilize low-resolution photos, you will wind up with a business card that appears pixelated and has grainy graphics all over it — not a nice appearance.
When creating business cards, you should utilize pictures that are at least 300DPI for photographs and 600DPI for logos and artwork. This will ensure that your photos are always clear and sharp.
Bad Choice of Font
When most people think of bad font selections, Comic Sans is likely to spring to mind. Font, on the other hand, is context-dependent. Here’s some sound advice. Use no more than two typefaces and go with it. Avoid ornate typefaces and those that mimic handwriting as much as possible since they are difficult to read in a tiny space.
Not Providing a Unique Selling Proposition
Many businesses pass up a wonderful opportunity to fully utilize their business card’s marketing potential. Your card should include at least one compelling reason why a consumer should do business with you; for example, a makeup artist who says “trusted by clients since 2009” lets people know that they have a long-standing strong reputation and give satisfaction every time.
Lack of Branding
It is critical to developing your brand’s story. If you want a prospect to remember you, employ distinct branding that sets you apart from the competition.
Your design should use the same colors as your company’s logo and website. When you brand your business card effectively, you increase awareness and encourage people to link you with the items or services they require.
Not Using Call-to-Action
Why not include a call to action (CTA) on your business cards, as you do in your email signature, website, and most other marketing materials? There are several inventive methods to utilize the call to action in business cards, such as “You have just got a 20% discount on all services.” Don’t be scared to test different CTAs on your card to discover which ones convert the best.
When you are unable to network in person, be inventive. Include one or more business cards in any shipments you send to consumers. Insert one or two business cards into the greeting card. While your company’s contact information is already on such invoices, the client is likely to throw the invoice away once they’ve paid you. However, they may save your business card or offer it to a friend who requires your services.