These days, people see flyers so often that it is easy to become unfazed by simple designs. A marketer needs to come up with eye-popping designs that will make people look closely. Obviously, designing an interesting flyer or pamphlet is not as easy as it sounds. You need to incorporate many design elements to make it stand out.

A Guideline to Eye-Catching Design

The design of a flyer should make people look at it for more than just a few seconds and digest the information written on it. To achieve such a feat, you can follow this guideline:

• Choosing a focal point in the design

To catch people’s eyes upon a first glance, the design needs to have a focal point. A catchy focal point is where people will direct their attention. A focal point can be anything. It can be a striking image or logo of the brand. Bold color in the border or header can also be the design’s focal point. 

• Deciding on the right typeface

The right typeface is also another important component of the design. Sometimes you will see flyers that aren’t legible or cluttered because the font is not great. You may want to invest in aesthetic fonts that look professional and legible. 

• Concise and high-quality content

A flyer should not be packed with text because it will deter someone from reading the information to the end. It would be best to keep it brief by including only the most pivotal information (e.g., promotions, events). Proofreading the content before it’s launched is also important because a single mistype can reduce your brand’s professionalism.

• Providing call-to-action details

The promotional material is designed to make the readers do something. Without call-to-action information, you won’t be able to reap the benefits. The call-to-action information can be as simple as a link to the promotion or even contact information to the company’s customer service.

7 Top Flyer Designs That You Ought to Check Out

Do you need concrete examples of flyers to get inspiration from? Here are some top designs that professional marketers use to promote their brands:

• Special Menu Template

This design is perfect for a pamphlet or simple restaurant menu. It pairs black and gold perfectly, making the entire design seem elegant. It utilizes the combination of cursive and straight fonts perfectly. The design makes it easier for the audience to read through the written information.

• Modern Style Template

If you’d like something a little more modern, you can check out this template. In the center part of the template, a user can add a picture as the focal point of the design. Several spots are designed to present textual information, but they are placed sparsely so that the flyer looks clean.

• Barbershop Template

Although this template is designed for barbershop businesses, any business can utilize the template just fine. The highlight feature of this design is the space to display the price list. This is a perfect template if your business wants to promote products or services. It also has a space for social media information.

• Newspaper Template

Another interesting template that you need to check out is the newspaper-style design. There is a retro feeling when you are looking at the template. It is a text-heavy design, though, so you need to be careful not to overwhelm the audience with many texts.

• Professional Company Template

This template is a perfect choice if you are a company that tries to promote professionalism. With this template, the company will appear reliable to the audience. It has a very clear distinction of space. You get to choose a photo as a focal point while providing spots for written details.

• Product Sales Template

Do you need a catalog design for product promotion? This template is a great choice because it is designed so that users can pair pictures and product details. There is also a space for QR codes that can be programmed to link users to the store’s website. The template is simple, but it definitely gets the job done.

• Fourth of July Template

It is a great template to promote an event. The center part shows an iconic 4th of July logo. Its color combination also looks cool and elegant. It can be used for any event related to the 4th of July.

There are many facets to consider in designing catchy flyers. When applied in the real design, these facets must go harmoniously. You can find many other examples to fuel inspiration for your own projects.