Many businesses still consider flyers as a great marketing tool. The only problem is to use this tool appropriately to perform its job well, namely promoting the brand and the products. How can a business utilize this marketing tool optimally?
The Main Reasons to Use the Marketing Tool
People won’t use this marketing strategy if they don’t think that it works. Here are some reasons why flyer uses in marketing remain popular:
- It is easy to target a specific audience.
- Creating a flyer is simpler than shooting a promotional video.
- The production cost is very low.
- Tracking the marketing progress is relatively easy.
- It can be used to support other marketing methods.
Top 7 Tips of Successful Flyer Marketing
How to use flyers effectively in brand and product promotion? You can follow these insider tips to make sure that your marketing investment doesn’t go to waste:
Incorporate more photos and reduce texts
Few people can stand reading promotional pamphlets that are packed with texts. Professional marketers recommend including more photos and less text in the design. People usually don’t spend minutes reading this material, so you want to introduce them with only the key information.
A great example of this is this price list template. It combines photos of the products and the corresponding prices. Information about each package is presented in a listing format so that the reader can easily grasp it.
Do a quality check before releasing the flyers
If you don’t pay attention to the flyer quality, you may jeopardize your chance to promote the brand. Quality check is very crucial as a slight flaw in the design can make your brand appear unreliable. Here are some basic check-ups that you should do prior to release:
- Check if there is any typo or grammar mistake in the text.
- Ensure that the information on the flyer is accurate and adequate.
- See if the sizing is correct (and compatible with social media platforms).
- Make sure that the colors come out as seen in the design (if printed).
Add the brand’s identity to the design
The brand’s identity also needs to be included in the design. The most important thing is the brand’s logo. You should place the logo in a prominent spot within the layout. The color scheme chosen by the marketer should also reflect the brand’s style. It can draw inspiration from the logo.
It is a great way to build the brand’s image, too, not only for promoting products. If you are consistent with the design, people are going to associate a certain design vibe with your brand quickly.
Use professional design service
Making your own design takes a long time, and you may not always have that opportunity. You can employ professional designers to do this task. It might be expensive, but the results are great. Another option is to purchase a ready-to-use template. The template is made by professionals and can be customized easily.
Include call-to-action (CTA) in the design
Every marketer wants to turn a marketing effort into sales. When using flyers, sales cannot be achieved unless you include CTA in the design. The CTA will motivate the audience to do something after discerning the information provided by the pamphlet. Here are some examples of CTA:
- QR code
- Link to the company’s e-commerce website
- Customer service’s contact information
- Promotion code
Utilize social media to promote it
This marketing tool can be promoted digitally too. You can utilize social media to post and distribute it to the target audience. It might be easier to use promotional tactics such as a giveaway to encourage people to share the social media post with others. People are usually very invested in promotional programs like this.
Distribute them at events
Sometimes distributing the pamphlets directly to people is still the best marketing tactic. The activity can also turn into impromptu market research. It actually provides you with a clearer perspective of the target audience. The marketer can learn better about the customers’ needs.
To reach a larger audience, distributing the materials at events is recommended. Those events need to be related to the brand and the products. Such events will have visitors with similar demographics as your target consumers.
Flyers still become marketers’ top choice in promoting brands and products. This marketing tool must be used deliberately, starting from the designing process to its distribution.