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General License

With three clear options, we take the guesswork out of choosing a license so you can get back to designing.

Personal

The licensed asset can appear in non-commercial project

CAN BE USED FOR

  • End Products Not For Sale
  • One personal social media account with non-commercial activities

Cannot be used for

  • End Products Not For Sale
  • Business social media accounts
  • Physical or digital paid advertisements
  • Native apps, web apps, or games

Commercial

The licensed asset can appear in up to 5,000 end products for sale

CAN BE USED FOR

  • Up to 5,000 physical or digital end products for sale
  • One business social media account owned and managed by the licensee
  • Unlimited physical advertisements for local markets
  • Digital paid advertisements with unlimited impressions
  • Broadcast and streaming for up to 500,000 lifetime viewers

Cannot be used for

  • Native apps, web apps, or games

Extended Commercial

The licensed asset can appear in up to 250,000 end products for sale

CAN BE USED FOR

  • Up to 250,000 physical or digital end products for sale
  • Unlimited business social media accounts owned and managed by the licensee
  • Unlimited physical advertisements for local, national, and global markets
  • Digital paid advertisements with unlimited impressions
  • Broadcast and streaming for unlimited lifetime viewers
  • One native app, web app, or game downloaded or sold up to 250,000 times

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How to Use Licensed Assets

What is an End Product?
An End Product is a product you will create from the asset(s) you purchased on Creative Market.

What is the difference between personal and commercial use of an asset?
Commercial Use is any use:

  • that involves an exchange of money or other consideration
  • that promotes a business (e.g., sole proprietorship, corporation, or partnership), product, or service
  • where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee’s use of the Licensed Asset.

If one or more of the above is true, the use is “Commercial.”

Personal use is a use that is only for personal purposes. If the use meets one or more of the “commercial” bullet points above, it qualifies as “Commercial” use.

Do’s

  • Use the Licensed Asset for commercial purposes under the “Commercial” and “Extended Commercial” licenses
  • Use the asset for non-commercial, personal activities with all three license types

Don’ts

  • Resell or sub-license the Licensed Asset in a way that is directly competitive with it
  • Resell any modification of the asset on its own
  • Make the asset public or share the asset in any way that allows others to download, extract, or redistribute it as a standalone file
  • Use the Licensed Asset in pornographic, fraudulent, immoral, infringing, illegal, harassing, offensive, or defamatory material
  • Falsely represent authorship and/or ownership of the Licensed Asset
  • Allow anyone other than the Licensee to customize a digital or physical end product, whether for commercial or non-commercial use. This includes, but is not limited to, “print on demand”, “made to order” or “download on demand” applications.
  • Any other use that is not expressly permitted in the license terms is strictly prohibited

Can I use a pattern to create a new fabric that I sell?
With the Commercial license or Extended Commercial license, yes. However, keep in mind that, under the Commercial License, your fabric’s design must be significantly different than the original pattern; require time, effort, and skill to produce; and not derive its primary value from the pattern itself.

Can I use an illustration I purchase here as my company’s logo?
If you purchase a Commercial or Extended Commercial license, you may use an illustration as part of your logo, as long as the illustration is (1) modified and (2) not the dominant element of the logo. However, you must disclaim the asset if registering for Trademark protection, and you may not enforce any rights on the asset itself.
 
Can I use a graphic in my product’s label or packaging?
With a commercial license, yes. Since packaging counts as an End Product, the Commercial license allows you to create up to 5,000 lifetime packages, and the Extended Commercial license allows for 250,000. If you purchase the graphic under the Commercial license, your packaging or label must be significantly different than the original asset, require time, effort, and skill to produce, and not derive its primary value from the graphic itself. If the label or package is not for a commercial product but a personal project like a sticker or container, you are allowed to use a purchased graphic in this way under the Personal license.
 

Can I use a template to make cards/invitations?
Yes, but special limitations apply based on your intended use. With all three licenses, you can create unlimited non-commercial cards. If your items are for sale, a Commercial License allows up to 5,000 total end products and an Extended Commercial license allows up to 250,000. Keep in mind that, under the Commercial License, your card’s design must be significantly different than the original template; require time, effort, and skill to produce; and not derive its primary value from the template itself.

Can I use this logo template to make a logo?
Will it be exclusively mine?If you purchase a Commercial or Extended Commercial license, you may use a template as part of your logo, as long as the original asset is (1) modified and (2) not the dominant element of the logo. However, you must disclaim the asset if registering for Trademark protection, and you may not enforce any rights on the asset itself.
 
Can I use a template to make marketing material for my company?
With the Commercial or Extended Commercial licenses, you are allowed to use the template for your company’s marketing material. However, there are some important considerations based on (1) whether the material you’re advertising is distributed physically or digitally and (2) the license you choose:
With a Commercial license, you can use the template for physical commercial advertisements like billboards, signage, and collateral in Local Markets. Display or distribution must be within a 200 mile radius of a single country. There’s no restriction on digital advertisements.
With an Extended Commercial license, you can use the template for physical commercial advertisements like billboards, signage, and collateral in Local, National, or Global Markets. There’s also no restriction on digital advertisements.
 
Can I use a presentation template to make a marketing deck?
With a Commercial or Extended Commercial license, yes.
 
Can I use a licensed template in my social media accounts?
It depends. You may use templates purchased with a Personal License for non-commercial activities in one personal or individual social media account. If you’re using the asset in a company or business social media page, purchase a Commercial or Extended Commercial license for it.
Please note that a separate Commercial license is required for each social media business account or page. On the other hand, if you license the asset under an Extended Commercial license, there is no such limit on the accounts and pages owned and managed by the Licensee for Commercial use.

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