Even the most seasoned digital marketers might get tripped up when it comes to creating an email newsletter since newsletters are distinct from other forms of marketing communications.
Simply transferring over your promotional email marketing approach will not help you generate substantial newsletter engagement. This is due to the fact that good newsletters have a variety of aims, designs, and interaction patterns.
Newsletters are designed to increase subscribers’ credibility and brand loyalty via continuous content interaction. As a result, your benchmark for how many people open or click on links in your newsletter will most likely differ from that of your promotional email campaigns, implying that your design and approach would also change.
In this post, we’ll reveal our top email newsletter design recommendations for getting your consumers to interact and click. This will not only help you develop a stronger relationship with your consumers, but it will also allow you to generate more sales.
Let’s dive in!
What is a Newsletter, Anyway?
Email newsletters are a sort of email that educates your audience about the most recent news, advice, or changes regarding your product or organization. They are frequently used for a number of reasons and available in a variety of shapes and sizes. Some newsletters are weekly information digests, some are quarterly organization updates, and still others market new goods, but there is no limit to what you may put in a newsletter.
When deciding what to include in your newsletter, keep your goals in mind. Incorporating a blog round-up may assist to establish your brand as a thought leader in your field while also keeping your followers intrigued. Similarly, linking to your social accounts educates your readers about your company’s goals. You may also provide helpful industry news to your readers.
How to Design an Attractive Newsletter
You can be certain that by utilizing these newsletter design aspects, your newsletter will be the star of the show!
Create a Killer Subject Line
Subject lines may make or break your email marketing campaign. The majority of email users open an email based simply on the subject line. At the same time, the majority of email recipients will report an email as spam based only on its subject line.
Making it mobile-friendly, including a clear CTA or Call to Action, and utilizing emoji are some suggestions for crafting a good subject line.
Implement Brand Consistency
Subscribers should be able to determine who sent an email just by looking at it. This consistency builds trust and helps readers to easily find the information they seek in your mailings. Changing color schemes and layouts with each new campaign may annoy readers, reducing engagement and raising unsubscribe rates.
Emphasis on Readability
Brand typefaces are not always the greatest choice for reading. While certain fonts look excellent in tiny quantities (such as a logo or slogan), they may not be suitable for drafting a whole email. Instead, choose a clean, readable typeface to guarantee that emails are simple to read across several devices and lighting situations.
Images are not only visually appealing, but they also make newsletters appear more accessible, which increases content engagement among readers.
Using instructional visuals such as charts and infographics is another excellent approach to visually deliver knowledge.
Have you run out of typeface ideas for your newsletter? Check out this collection of high-quality fonts that will leave your audience breathless in wonder, with over 100 beautiful fonts and types to pick from for your ideal email. You may also look here for graphics to spice up your newsletter.
Tell a Story
Sharing your story as your company/project grows is an extremely efficient way to find people who want to be a part of it as well – and your newsletter can inform them how. There’s no rule that says a newsletter has to be a boring list of links. Be imaginative in how that narrative is graphically conveyed.
Keep Yourself Updated with Analytics
MailChimp and other platforms may offer you a wealth of data on what your subscribers are doing with your emails, but don’t become overly obsessed with it. Analytics may give you a basic idea of what’s working and what isn’t, but if you become distracted, you’ll overthink it.
Those are seven foolproof tips to get you started and going with your email marketing campaign. Good luck!