Designing logos for food companies might be one of the most challenging tasks for a designer. A food company does not only want to deliver its flavor through branding but also deliver certain values that the company upholds. You can learn about steps to design a “delightful” food logo here as well as some interesting templates that you can use.
Steps to Design a “Delicious” Logo
Here are several important steps to designing a “delicious” logo for a food company:
This might seem like a simple thing to do, but many business owners tend to skip it. Researching is important to turn your brand’s concept into something tangible. Not only that, researching allows you to see what competitors have done so you do not accidentally copy them.
Choosing the right color palette
The color palette is another essential thing in your logo making. Because each color represents a certain mood, you will not see cohesion if it does not fit your food brand concept. A “luxury” food company will lean towards royal colors like gold, red, and dark blue. Meanwhile, the affordable one will choose bright colors.
The selection of fonts is another thing to consider in designing logos. There are many customized options out there that will make you confused. It is necessary to remember that you have to use sans serif or serif-style font to deliver the necessary information. However, you can still use cursive fonts as accents to the design.
Creating rough drafts
The next task that a designer must do is to create rough drafts, not just one, but several. Sometimes a designer has an idea in their head, but they will not know how it will look tangibly unless they put it on paper. Creating rough drafts also helps the process of discussion with other team members because they can see your ideas.
Polishing is very necessary for any design process; sometimes, you have to do it multiple times to get the design right. You will do polishing after receiving feedback on the rough drafts. A designer must consider the value of input given by non-designers as they represent the majority of your target audience.
4 Logo Templates for Food Business
A food company is often limited in its funds to create a good logo, especially if the business is small. It does not mean the company deserves to have a sub-standard logo. You can use templates to speed up the process and lower the fee.
Make a Coffee
If you are looking for a logo template to sell your coffee or other beverage products, then this template is for you. It shows a specific action of coffee making, although there are variations in the template too. You can get a special font to write down the name of your company to further customize the template.
Despite being purposefully designed for fairs’ logos, this template will look suitable for a restaurant and bar. Food companies that choose this template for their logo designs usually want to bring forward the ambiance of their establishments. It certainly has artsy and social vibes, which many bars and restaurants sell these days.
Who says that you cannot use a font as a food company logo? You just need to find the right one. The Frankey Vintage template is amazing if you want to bring out the retro vibe to your business. There are many restaurants, cafes, and bars across the world that successfully use similar script fonts. Monochrome colors are suitable for it.
Let’s Take a Picture
Playful and colorful are two words that can perfectly describe this template. If your target is an approachable food brand that caters to people of all ages and financial backgrounds, then you should have a brand logo like this. It does not look broody and too serious but still delivers a high-quality design across mediums.
It is more challenging for some designers to create logos for food companies. However, using the steps explained at the beginning of this passage, you will ensure that your design process is on track. The templates mentioned here are also great if you are on a tight budget but want to come up with something special and unique to your brand.