The first time you hear about abstract logos, you may associate those terms with something unique and unusual. However, with the right concept of approach, an abstract logo has enormous potential for creating a new identity for your business brand. Keep on reading to learn more about what this type of logo represents and how to use it in your design!
Abstract Logos: Scope and Usage
Belong to pictorial logos, abstract logos rely on random geometrical forms or shapes instead of familiar images. Throughout history, the use of abstract logos can create a long-lasting, memorable impression. Some popular examples of this logo include the three-color combinations of Pepsi or Spotify’s white curvy stripes against a green backdrop.
Although those logos are not designed based on popular shapes, they can still stand out while catching the audiences’ attention. That is what you will get when using an abstract logo to represent your brand. It is not unique and creative but also looks special among other logos. Another good news is that you can use it for different subject matters, including fashion, tech companies, or food and beverages.
Some Tips for Designing Abstract Logos
While expressing unique concepts and ideas beyond the usual design, abstract logos have some essential qualities that should not be ignored. For this reason, there are some ground rules to follow when designing this type of logo on your own. Pay attention to some tips below!
Take Time to Do Some Research
The ideas to design an abstract logo do not come easily, and that’s not a problem. If you feel stuck from the beginning or have no idea to get started, taking time to do some research is surely a wise decision. Keeping the message of your brand in mind, you can start the journey of abstract logo design by looking at the authority logo from many popular brands. Don’t forget to reflect and recall the concept of the logo that your brand needs.
Aim for Simplicity
Simplicity is highly regarded when it comes to abstract design. Style, tone, and mood—all of these elements should be set in such a way until they can appear modest and practical in your design.
You may use some colorful shades or different lines and shapes when designing the logo, but remember always to keep it simple, clear, and sharp. That way, your target audiences will be able to catch the meaning behind your logo, even when they only see it at a glance.
Present a Worth-Remembering Concept
One of the main objectives of designing a particular logo for your brand is to lead the audience to remember what the logo represents. When you make do with abstract logos, this objective can be achieved by raising a worth-remembering concept. Try to brainstorm and explore a multitude of ideas that can be associated with your brand’s core until you find a concept that will be memorable for a long time.
Make a Versatile Design
Another great thing about an abstract logo is its versatility; it can be used for various purposes and adapted to different platforms. It will happen when you cover the primary features of design versatility, starting from choosing a style to broadening the logo perception.
Choose the Right Colors
Color is considered an important element in abstract logo design because its logo isn’t necessarily rich in features. A study published in Color Matter stated that 80 percent of brand identification is built by color selection. Moreover, a survey conducted at the University of Winnipeg, Canada, found out that 90 percent of respondents received a heavy influence by only looking at the color of brand logos.
Color selection becomes more important when you are designing an abstract logo. One effective way to do this is adapting some concepts of color psychology to avoid choosing the wrong shades for your logo.
Abstract logos come in various shapes, sizes, and shades. They present certain challenges, but with the right approach and suitable concept, designing an abstract logo will be as fun as showing your creative imagination. Now that you know what this logo represents and how to design it correctly, you will be ready to turn any abstract ideas into an amazing result. You can also browse more options of logo design here.