Overview

Promotion is one of the most important aspects of a business’ success. Without promoting its products and services, no matter how good those products are, the business will immediately go bankrupt since no one is convinced to use these products. To prevent it, promotions should always be done by a business, using brochures as one of the ways to promote that business.

Using printed media such as brochures and leaflets is still going strong in many places, usually for business stands that open their locations in public places where many people go to these places. The business can share those leaflets with the passers-by, fulfilling their role in promoting the awareness of that business.

How to Print Convincing Brochures

So, to make sure your business thrives, how can you print each brochure to increase your profit? Let’s read the explanations below!

Use local printers

The first step you can do to make a profitable type of brochure is by using local printers to print them. These local printers are usually local print shops that have excelled themselves over time due to their service. Especially for famous printer shops, their capabilities to print anything of high quality should be considered by you.

Print with online printers

If you have the budget to use online printing services, you can consider using them for the best results. If you’re not in a hurry, you can take your time to design your brochure layout before having one of those services print your orders. Be sure to find reliable and reputable online printing services to make your spending worth it!

Ensure your print size

After choosing where to print your brochure design, be sure to check your desired print size as your brochure design can be printed in different sizes. So, before printing them, be sure that your final print size won’t compromise your design’s final image resolution, as correcting the unexpectedly changed resolution can take a long time and is wasteful in general.

Increase image resolution

Having a high resolution in your brochure layout will increase its final print’s professional looks as well as its capability in attracting people to read it. Since the resolution in the layout and the final print can be different, be sure to have the layout printed in 300 dpi (dots-per-inch) to make sure the prints are made in full image sharpness.

Choose the suitable paper

To ensure your image resolution can be printed properly, choosing the suitable paper type can enhance or break your final print. Commonly, the prints are made in gloss/matte finishes. While these finishing moves are fine, you can consider adding varnish and creases to make your prints look professional while paying attention to the kind of printer you have.

Pick the best font

As a brochure is intended to educate and attract people interested in something, choosing the best font is equivalent to making your words in the final prints readable. While you can use fonts available in graphic design software, consider surfing the internet to find additional fonts that can increase your design’s overall professionalism and attractiveness.

Do print bleed

What is print bleed? It means how far a design layout can extend into the edges of the said layout. The reason people do print bleed is to ensure that when printing leaflets, for instance, the colours will extend into the layout’s edges, thus preventing unwanted space between the edges and the inner parts.

Sell and no tell

While telling your consumer base with words is fine in a brochure, you must not attract too many words since this will only bore them out. To prevent that, you must use interesting shapes and graphics that can tell your products through non-verbal means, thus making you more creative in promoting your products.

Use relevant headlines and graphics

Finally, use only relevant headlines and graphics for your designs! Although taking inspiration from current ongoing trends is fine for your promotional schemes, not all of them can be relevant to your business’s end goals. Because of that, make sure that your headlines and graphics can take inspiration from these trends accordingly.

Conclusion

Printing brochures need to be done properly so that a business can prosper and extend its commercial reach. Are you looking for resources to enhance your promotional designs? Visit our website Envato Elements to find more additional resources to make your designs richer and more enjoyable!