Since the dawn of time, business cards have been used as a marketing tool to help consumers remember important corporate information. However, technological advancements, as well as a shift in aesthetics, have led to a shift in the design of our cards. A new business may suffer irreparable harm if its card is badly designed.
Your business card serves as a visual representation of both your personal brand and your company. Your business card layout is the means by which they are able to carry out a vital task. Potential customers may view you as more trustworthy if you have a well-designed customized business card. With this, they know they can count on your services and products to help them.
You don’t need to be an expert in design to create a beautiful business card that will wow. You can transform your business card into a powerful marketing tool by using this extensive guide, including basic tips, inspirations, as well as what to eliminate in order to create a perfect business card for your personal brand.
What if you’re too lazy to make your personal business cards? Get started with these special business card templates.
10 Foolproof Tips to Design an Awesome Business Card
Passing strangers can become lifelong clients if your pocket-sized advertisements are well-designed. Learn about the most effective methods in the next section!
Pick Your Size Wisely
Next, you’ll have to decide on the card’s size. The standard of the nation is an excellent place to start when determining this. There is no guarantee that you will stand out if you do not know what everybody else is doing.
- 3.5 x 2 in or 88.9 x 50.8 mm is the North American standard.
- 3.346 × 2.165 in or 85 x 55 mm is the European industry standard.
- 3.54 x 2.165 in or 90 x 55 mm is the Oceania industry standard.
Additionally, here are three things to keep in mind during designing:
- The bleed area is the outermost portion of a card that is most likely to be discarded.
- The trim line is the desired line for cutting cards.
- The safety line is the line you shouldn’t trespass during cutting. If you cross this threshold, you risk making cutting errors. Do not allow text or logos to slip outside this line.
Learn Best Practices Across Industries
When designing your own business cards, it’s a good idea to look at examples from a range of fields, including your own. Spread them on a flat plane as much as you can. Observe each card and write down what you like or don’t like about it, what you find noteworthy, and what doesn’t.
In the cards you’ve researched, you may wish to copy some of the characteristics you’ve noticed, found successful, or that are memorable. To be on the safe side, keep in mind that emulating your competitors may take away from the uniqueness of your company.
Create a Brand-Consistent Business Card
The logo, font, and color palette of your company should be established before you begin developing a business card. Your brand’s identity rests on the strength of these elements. These elements should play a significant role in designing your business card, as well as on your site and other marketing materials.
Understand Basic Design Principles
Business cards, like other printed products, may benefit from the same basic design concepts that apply to paper-based design. Ensure that you’ve set an ideal resolution and color to produce the greatest quality reproduction. Also, don’t forget to keep all of your important copies at least 5mm away from the card’s trim edge.
All the materials you use on your business cards should be laid down according to a grid if you find that this helps. A good hierarchy and proper alignment of the various parts may be achieved in this way.
KISS (Keep It Short and Simple)
Design beginners sometimes mistakenly believe that simplicity equates to blandness, yet this couldn’t be further from the truth. With a little breathing room, you can make the most crucial information on your card stand out and grab the attention of the recipient.
Never Forget Your Contact
You should include some standard information on your business card to make it easy for potential clients and consumers to get in touch with you. According to the most common information on successful business cards, which varies from firm to company and person to individual, in addition to a phone number, email, and one or two significant social media accounts, provide your firm name and work position.
Always Proofread the Design
A business card containing misspellings or wrong contact information might ruin a potential business connection, so be sure to review your card and have others read it for you. Make sure all of your contact information is correct and readable by checking it many times.
Use a High-Quality Material
There’s a sense of trust that comes from an attractively designed and well-produced business card. Make sure that you don’t tarnish your well-designed business card by printing it on inferior card paper. Once you’ve finished designing your card, make sure it’s printed on high-quality card paper. Besides making a nice first impression, this will also assist in keeping the card in good condition.
Extra Finishes? Why Not?
As you near the finish line, it’s time to start thinking about printers and what they can do for you. Special finishes are available from some printers that may make a lasting impact. The “special effects” such as letterpress, foil stamp, and embossed business cards may be a good fit for your business card design plan.
Utilize Business Card Templates
Finally, if you are proficient with Adobe Photoshop and/or Illustrator, using online business card templates is an excellent approach to ensure that your business card design is executed flawlessly.
Are you unsure about where to begin? See some of our favorites in the following list.
5 Business Cards Inspirations to Get You Started
Below are five brilliant inspirations to get you started.
These business cards by Aurora include a botanical picture of tropical flowers and a crisp sans-serif typography. They specialize in wacky artwork as well as design, so it’s only appropriate that the business cards mirror this. They were made in-house and featured gold engraved accents.
They may be named after a creepy folk monster, but this video production company’s business card design is nothing to be afraid of! An embossed graphic of a feather, wood, and a monster skull is seen behind contact details on these odd business cards designed by The Distillery. The “W” in the company’s name is formed by a pair of overlapping antlers, which are probably from the dreaded Wendigo.
Designing a set of business cards for her own branded content, artist and graphic artist Katsy Garcia came up with this basic yet effective design. As an alternative to the more traditional method of presenting her contact information, Garcia has chosen to do it in the form of a text message. Charming and intelligent at the same time, this outcome is a winning combination.
New marketing materials for Nymbl, a 3D design as well as VR technology firm, sought to convey a more approachable and humorous image. They hired UK-based firm Big Fan to do the job well, and as part of their new identity, they created a striking, two-tone business card concept design. The cards are printed on royal purple material with paper cutouts.
Business cards designed by Brazilian artist Matheus Dacosta feature colorful, hand-painted images on each of its 96 sheets of paper. Miniature works of art have the power to leave a lasting impression, or at the least, keep the receiver from chucking them away.
7 Common Blunders to Avoid when Making Business Cards
Here are seven common mistakes that you need to avoid when you’re making your first business card. Check it out!
The Use of Poor-Quality Papers
Your first point of contact is your business card. “First impressions are important,” as the saying goes. Your company’s image will be tarnished if your business cards are produced on subpar paper. That’s not what we’d like to see happening.
If you’re having business cards printed, be sure to ask the printer about the many types of paper they provide. Business cards made from higher-quality paper are more expensive, but they are a wise investment for your company.
Omitting vital contact information from a resume
As we are all aware, a business card is a little piece of paper. You may use it to connect with potential consumers, clients, and other business owners, while also boosting your brand.
Make sure to include your phone number and email address in your new business card design.
- Company Name
- Your Professional Website
- Phone Number
- Social Media Channels
- Your Name
- Your Job Title
- Your Specialization
- Your Company Address
Terrible Picture Quality
When designing business cards, it is essential to include high-resolution images. A business card that seems pixelated and blurry if you use low-resolution photographs is not a good impression to make.
You should use a minimum of 300DPI for images and 600DPI for trademarks and artwork when designing business cards. As a result, all of your images will be clean and crisp.
The font choice was poor
Comic Sans comes to mind for the majority of people when they think about poor font choices. Context dictates the use of a certain font. Here are some wise words of wisdom. Go with a maximum of two typefaces. As much as possible, stay away from ornate and handwriting-like fonts because they are hard to read in such a small space.
Failing to Offer a Differentiated Value Proposition
When it comes to marketing, a lot of firms are missing out on a great opportunity. For instance, a tattoo artist who states “trusted by clientele since 2009” lets everyone know that they’ve had a long-standing excellent reputation and consistently satisfied their customers over the years.
Forgetting Branding Altogether
It is essential to the development of your company’s narrative. Employ distinctive branding that separates you from the competition if you want a potential customer to remember your business while you’re not around.
Using the same color scheme as your corporate logo and website is essential for your design. People are more likely to associate you with the products or services they need if you successfully brand your business card.
Avoiding the use of Call-to-Action
The same reason you provide a call to action in your email signature, on your website, and most other advertising material should be put on your business cards. The call to action on business cards may be used in a variety of creative ways, such as “You just received a 20% reduction on all services.” Try a variety of CTAs on your card to see which ones perform the best.
When you can’t meet face-to-face, think beyond the box. Any time you send a product to customers, involve a single or more business cards with it. Incorporate a few business cards onto the greeting card itself. Once a client has paid you, they’re more likely to toss away your invoice than to save it for future reference. However, they may keep your business card in their wallet or give it to a buddy who needs it.
And that ends this comprehensive guide in nailing your very first business card design, along with the inspirations, tips, as well as common mistakes that you should avoid if you don’t want to embarrass yourself in front of potential clients.
If you’re feeling adventurous, why don’t you try designing your own after reading this article? Who knows, you might come up with something just as good or even better than the examples we provided above.
There is always endless room for improvisation and creativity if you allow yourself to be imaginative. Good luck, and we can’t wait to see your creations!