Modern companies, no matter what sizes they are, invest heavily in social media presence. There is an awareness that these social platforms are useful as marketing tools. However, you need to build interest on your social accounts from the ground up. It starts with good posts on social platforms.

The Roles of Social Platform in Marketing

Marketers use social platforms for good reasons. How  do these social accounts benefit your marketing efforts? Let’s discuss it point by point:

• Enhancing responsiveness to the customer base

By having social accounts, you enhance the responsiveness of your business. In the past, customers needed to contact customer service agents of the company for even the smallest complaints. Social platforms enable customers to do that a lot easier through private messages and even comment sections.

• Building a community for the customer base

Many brands also create social accounts to build communities for their customers. It is interesting for these product users to meet people who use the same products. The reason is also due to the fact that certain products represent the person’s lifestyle. Community like this enhances customer engagement to the brand.

• Branding affordably

Social media allows a company to work on its branding affordably. It is done by creating well-curated content that shows the company’s identity. For example, the social posts should display the company’s unique logo to enhance its brand recognition. The posts must have a consistent design as well.

• Providing information to people

The platform is also a powerful marketing tool because it becomes a trusted source of information. You can create posts to introduce your products and even let people know if there are promotions offered by the company. Customers will visit the social accounts to get information about the brand.

• Reaching the new target audience

Marketers also use social accounts because they want to reach new audiences. Many people may not be aware of your brand, but these people are likely to use social platforms in their daily lives. With the help of relevant hashtags, potential customers who never know about the brand can find it.

• Generating customer data for business development

Data is a powerful tool in this era. It enables the business to develop in a more defined direction. By using social platforms, you will be able to generate valuable data about the customers. The data is not limited to their demographics. It can even display the specific psychographics of the customers.

Characteristics of Enticing Social Media Posts

Some posts on social platforms are well-received by the audience, while others may not. For a post to be called enticing, it should fulfill the following criteria:

• The post should appeal visually

The social posts should manage to appeal to the audience visually. It is better for the company to invest in certain templates and use them consistently in their posts. The use of templates ensures that the posts will have a consistent design.

• The post uses caption appropriately

Caption either makes or breaks the post. If it’s used properly, the post will be more enticing to the audience. But if it isn’t, then people are likely to move on quickly from the post. Studies have shown that limiting the caption to 15 to 20 words will gain you more engagement.

• The post includes emoji

It’s not social media without emoji additions. Emoji can make your posts look more casual. It also conveys things that may not always translate well in words. When you’re looking to limit your caption word count, emoji is also a useful tool.

• The post has call-to-action functions

If you want to turn the post into something beneficial to the brand, you should include a call-to-action button. It can lead to posts that are relevant to the content or even straight to the e-commerce page. Social posts can turn leads directly into sales.

• The post has the appropriate dimensions and quality

To make sure that the posts are displayed in their best form, you need to understand that each platform has its own standard file size and dimensions. If the post is not created to that standard, it will not appear good when posted. You should get to know each platform’s specs.

Social media is an investment that a brand should make to develop its business further. There are many benefits that it can give to the brand. However, it’s not easy to create enticing social posts. Thus, you need to do your research beforehand.