Whether it is for personal or professional use, there’s no misperception that social media is an important branding tool. Unfortunately, not everyone understands that the design of their posts matter to branding. This knowledge is especially crucial when it comes to professional branding by individuals or companies.
The need to understand the design components of a social post is high for these high-stake users. There are many forms of social posts that are commonly utilized today. It might be helpful to learn the best practice to design each post format.
Photo post was the first post format introduced in the early age of social platforms. This post format remains popular these days because it can convey many stories without having to add many texts as accompaniment. However, there are many accounts that are unable to deliver high-quality photo posts. Let’s learn the best practice:
Add a story behind the photo
A good photo will always have a backstory to them. This notion even applies to candid photos. Popular candid photos are still able to display what the photographer wants to convey in the frame. Adding a caption will embed a story into the photo. However, what you need to do from the beginning is to snap a picture of a specific action.
Take photos in the highest resolution possible
The photo should also be taken at the highest resolution that your camera can manage. When posted, the photo will show up magnificently even if the platform adjusts its size. It allows the photo to be used on various social media platforms.
Use appropriate editing to finish the photo
Photo editing is encouraged in social posts. It will make the photo appear more vibrant, especially if your photography tool has limitations. The thing is, photo editing should be done wisely because over-edited photos will look unrealistic and even tacky.
Pay attention to framing and composition
A photo doesn’t always have to be symmetrical in its composition. However, it still needs to have a focal point. You can highlight an object in the picture by adding focus when taking the shot. Another thing to do is frame the object using a grid.
In social media, infographics are on the rise. Many accounts make posts with this format because it can convey information straightforwardly yet still appeal to the audience visually. You can increase the effectiveness of your infographic post by following this strategy:
Share factual information
The infographic post should display factual information. If you want to promote a product and need data to back up your claim, you have to include trusty sources. Hard data is well-received by the audience.
Apply visual elements
Long texts demand higher concentration that the audience tends to give up in the middle. You can use visual elements like graphics or charts to help deliver information to the audience. There are templates with pre-made visual elements that can make designing a little easier.
Use the right font
Font choice is also important in social posts as the poor choice can lead to the audience not reading your infographic through. There are many popular fonts that increase the readability and visual attractiveness of an infographic post,
Design with a good flow of information
Infographics will be useless if readers don’t follow the information as the designer intended. You can create flow in your infographic’s information delivery by adding partitions in the design.
Although producing video posts for social media can still be quite expensive (or at least time-consuming), many brands are willing to do it because of its benefits. Here are some best practices to employ if you want your post to be successful:
Craft appealing storyline
The storyline should be appealing to the audience while still being in line with your message. In the scriptwriting step, you have to make the first few seconds stand out.
Pay attention to the technical aspects
The technical aspects of a video include the lighting, sound quality, and resolution. You need to invest in good tools to aid video production.
Video is audiovisual material. However, it might hinder people with disabilities from enjoying it. When there is a talking scene in the video, you are encouraged to use subtitles.
There are many other formats of social media content, but the three mentioned in this passage are the most popular ones. By employing these strategies, you will be able to make the most of your social posts for branding’s sake.