Every brand with a social media account doesn’t want its visitors to leave after opening one post. If that happens, it shows that the social account isn’t engaging enough for the audience. Companies that experience such issues with their social accounts may want to learn a thing or two about engaging people.
Strategy to Engage the Audience in Social Platforms
A user will engage in a social account if there are things to make their attention remain in that account. Here is the list of strategies that you employ to maintain the audience’s attention:
Crafting content that is intriguing to people
People love to discover new and intriguing things that can stimulate their thoughts. This will make people engage and even interact directly with the post that you are making. Here are the examples of intriguing content that you can post:
- Polls about topics that are relevant to your brand.
- Questions that probe the audience’s personal experiences or personalities.
- Knowledge tests that don’t have too easy answers.
Intriguing content like these can encourage discussions in the comment section. However, you should always monitor the progress of each post to prevent online fights from happening in your account.
Offering interesting incentives for followers
Some brands offer incentives to engage followers and even reach new target audiences. A simple example is by doing giveaways in their accounts. There are brands that don’t demand their followers to do complicated things to win and instead offer these gifts by chance.
Brands that regularly offer incentives in their social media accounts tend to have many followers. Of course, it is important that you still decide on holding giveaways with responsible financial calculation.
Encouraging content creations among users
Social account users love to express themselves in their content. Thus, it will be great if your platform can encourage this tendency. You can combine this strategy with incentive giving to achieve the best results.
For example, you can hold a video-making contest in your account. The winner will win monetary prizes and the honor of having the video displayed in the company’s promotional campaign. It is recommended to have a short time frame for contests like this to create a sense of urgency.
Promoting offers that can’t be found on other platforms
You may have returning customers who follow your product releases but are not following your social accounts. This means that your social accounts are not seen to have additional values to be engaged with.
To enhance the attractiveness of your account, you should offer promotions that are not displayed on other platforms. You can even add coupon codes in your posts and write that they are special gifts for the account followers. Some brands even creatively post direct links to discounts in their captions.
Creating content that is useful or educational
Another way to maintain engagement with your social content is by creating content that is useful. People want to receive new information that they didn’t know previously. You can post infographics in your account to educate people about things related to your brand.
For example, your brand sells leather goods to customers. You can create informational contents that tell customers how to maintain their leather products so that they’ll have longer shelf lives. You can also provide information about reparations in the contents.
Having a regular posting schedule
Last but not least, it’s the regularity of posting schedules. No social account with a sparse posting schedule remains relevant after a while. You should stick to a regular schedule as it not only accommodates followers but also maintains your discipline in content generation.
Posting every day should not be a goal to attain as it can be hard to create high-quality posts that way. You can stick to posting every other day or three days a week.
The Basics of Designs for Social Media Posts
You may already employ those strategies but for some reason, the engagement is still disappointing. If so, you should scrutinize your design because it might not be aesthetically appealing enough to engage other users. Basically, your posts should fulfill the following criteria to be considered attractive:
- Implementing the right color palette for enhanced aesthetics.
- The font choice should make the content easier to digest.
- Adding the company’s logo as brand identity.
- Making sure that the post has a clean-cut design.
Low engagement in social media is a problem that a brand needs to tackle strategically. Combining the right strategy of audience engagement with great past design can help you attain desirable goals.