Boosting online traffic with banner advertising sounds brilliant. Each day of their careers, many marketing experts struggle with banner advertising and banner design. It’s since many of them recognize the value of the banner ad.
However, to get people to click on your web banner ad, you must have a solid strategy in place. The goal of web banner design is to create effective banner ads systematically by understanding simple design guidelines.
We will lead you through designing an inclusive banner design and, eventually, the banner ad that is most beneficial to you. So, let’s get started.
What is a Banner Ad?
Web banners are among the most effective marketing methods in today’s online world, and they come in various sizes and shapes. The goal of web banner design is to create the most clickable banner ads possible.
A banner ad is an ad image embedded on a website page. It features the advertiser’s brand or product and links to their website. A well-designed banner ad can significantly raise brand awareness and customer engagement. It is cost-effective and scalable and is likely to improve unique traffic, which helps generate sales and overall company profitability.
How to Design Great Banner Ads?
Now, how to design and create web banners that will allure people to click? Let’sLet’s look at the general guidelines and tips for designing banner ads below.
The most effective sizes
There are a few banner sizes that are considered as being the most common and effective for banners. The most impactful standard banner sizes, according to Google Adsense, are:
- Leaderboard 728px × 90px
- Half Page 300px × 600px
- Medium Rectangle 300px × 250px
- Large Rectangle 336px × 280px
Place them correctly
Based on the banner sizes listed above, here is some advice for where to place them on your website:
- Leaderboard: Located at the top of a page or embedded within an article.
- Half Page: Featured on the right or left side of the page.
- Medium Rectangle: within/ at the end of articles.
- Large Rectangle: Integrated within or at the end of articles.
The basic component
Banner ads designs have three key components that you need to balance correctly. It is significant since effective banners are intended to drive traffic to your website and increase brand awareness. These are the three essential components:
Your business logo
Include your business/company logo to boost brand recognition. Make sure it stands out visually, but not as much as the other two components.
Showcase your product or service with an eye-catching value proposition that includes an attractive price or offer. Consider phrases like “50% off,” “high quality,” or “limited time offer.” Make it the most significant part of your ad and the first thing the viewer’s eye will see.
Call to action
A call to action (CTA) is text or a button that encourages users to click and should be your ad’s clear focal point. “Get started,” “Watch Now,” or “Learn more” are all excellent examples.
Keep simplicity, use frames, and ensure that the text is readable.
Your web banner ad may only gain a glance from the viewer. So, keep your visuals and content simple.
Is a frame required for your banners? Consider positioning yourself as a potential client or imagining how you want them to perceive your banner. After all, people naturally focus on what is in the frame. Consider using frames, especially if your banner is on a white background; consider adding a yellow, gray, or red pixel to the banner ad frame.
Equally important is that the text in your banner ad is accessible for your target audience to read: simple, clear, and concise. Your text messages convey a message to your prospective customers. Here are little tips:
- Use different sizes for headline and body copy. All copies should be a maximum of four lines long.
- Do not use the extremely thin typeface, script/cursive fonts, or all uppercase copy. Unless it’s a copyright notice or disclaimer, avoid text sizes that are smaller than a 10 pt.
Animated ads typically overtake static banner ads and can be pretty effective in web page banner designs; however, you must ensure that they do not interfere with your ad message. Use simplified animations that last a maximum of 15 seconds, do not repeat more than three times, and make the final frame of your animation a clear CTA.
Most importantly, create a complimentary banner ad that blends visually with the site you display it. Even so, don’t blend it in too much. Banner ads should be visible and clickable at all times.