Icons are not simple pictures or graphic elements. They are important tools to provide information at a quick glance and serve as a visual communicator. With icons, your audience will be able to engage with your content easily and accurately.
There are plenty of commonly known icons out there, but for your business, you need custom business icons. For a business, each design element needs to reflect the business that they represented, including icons.
If you’re not convinced, here are 7 reasons why you need branded icons for your business now!
As a brand recognition
Brand recognition is important in business as it can grow sales, engagement, and brand loyalty. Therefore, it is important that your brand is easily recognized and one of the ways to do that is to create custom brand graphics, including business icons.
Customized icons help your business communicate messages easily and help attract audiences. Additionally, they are also useful to label several things, for example as blog post category, graphics in presentations, and so on.
Makes communication simpler
Another benefit of having customized icons is that it makes communications with your audience simpler. Rather than explaining with long texts and words, icons can help your audience grasp the idea quicker.
For example, when creating a presentation, you can create graphs or illustrations with icons rather than writing the key points on each slide. Not only will it make your presentation simpler and more interesting, but it will also help your audience understand the content better.
Catch attention
If you are trying to grab the attention of your audience, visuals are a great way to do it. Icons are one of the ways you can grab attention through visuals.
Businesses’ websites contain blog posts, business descriptions, and various other important content. If you fill the website with written content only, chances are people will not be attracted to read or even visit your website. That is because a screen packed with writings is boring, difficult to read, and possibly even makes eyes strained.
You can make your website more pleasing to the eye by adding pictures and icons. This will make the visuals better and look interesting. For example, you can divide each section describing the services that your businesses offered with business icons.
Stand out among other competitions
Other important reasons why you need branded business icons are so that your brand stands out among other competitors. It is important to create great experiences for your consumers as it helps your brand to stand out. In this case, icons can help you create brand visibility.
Adding customized branded icons to your website, logos or other types of content that you provide will help to leverage your brand. This way, users will be easier to spot your business among your other competitors and they will likely choose yours as they are familiar with it.
Plenty of opportunities with your branded business icons
Last but not least is the endless possibilities you have if you decide to create customized business icons. These icons are beneficial for a lot of things such as web buttons, landing pages, infographics, social media posts, media kits, presentations, newsletters, and a lot more.
These are several reasons why you should start creating customized business icons. It will add value to your business and help you create great visuals that make it easy to recognize even among competitors.
Now that you know these few reasons why you need branded business icons, the next thing to do is find out what software to use. There are plenty of design softwares available out there. However, here are some of the best tools you can use to create your own icons:
- Creative Market; best to use if you’re unsure about making your own icons. They sell plenty of icons and they are user-friendly.
- Canva; provides a lot of templates that are easy to customize, perfect if you’re not really experienced with designing.
- Adobe Illustrator; the best choice if you’re looking for total custom brand icons.
Now you know the reasons why you have to create your own branded content and the tools needed to create them. So, what are you waiting for?
