Looking for the right fonts to build your company brand? Serif fonts can be your solution as they get to give you the feel of elegance and authority. Deciding the best font for your business can help it stand out from the crowd of competitors. That is why we will bring up about the best serifs and how to use them later on.
Created in the middle of the 18th century, serif fonts appeared with small decorative “tails” at each of the stroke’s ends. The fonts remain popular up to this date for their readability as well as their fancy looks. Serifs are commonly used in newspapers, books, magazines, and other print formats. Meanwhile, the vintage typeface’s counterpart, sans serifs dominate the web world.
The Most Well-Known Serifs
If you are a beginner in the design world, you might wonder which serif fonts are the most popular. Some of them are Times New Roman, Garamond, Georgia, and Didot; and they are usually have been installed on computers, so you will find it easy to use them.
Some famous brands, such as Apple Inc. and Google, have switched to more modern-looking sans serif for their logos and other texts. Nevertheless, many other well-known brands stick to serif logos as they want to be perceived as established, timeless, and credible to the audience. The veteran brands that stay loyal to the traditional serifs include Tiffany & Co., The New York Times, McKinsey & Company, L’OCCITANE EN PROVENCE, and many more.
The Best Serif Fonts of 2021 – 2022
As we might have already known, serif typeface has always been considered traditional and classic, while sans serif is thought to be more contemporary and modern. However, the delicate details of serifs—often come in high-contrast textures—do not always appear well on the low-resolution screens. The good news is this will be more likely to change in a year or two as technology has invented more and more hi-res screens. Therefore, here is a list of the best serifs so far.
Designed by graphic designer Lucas Sharp back in 2013, Ogg tends to look calligraphic. In fact, it was inspired by the calligrapher Oscar Ogg’s hand lettering in the 20th century. The font is ready to use in both italic and roman styles.
The font was created by Din Studio in early 2021, making it look rather modern for a serif. With several weights and contemporary feel to each of the font’s characters, it will definitely be great for banners, logos, as well as any social media ads and promos.
Despite the fact that Adobe Garamond was launched in 1989 by its designer Robert Slimbach, the font had actually long existed since the 16th century when Claude Garamond meant to design it for printed books. Since then, the font has been one of the most popular serif fonts both on prints and web.
Looking for a font resulted from a combo of modern and vintage styles? Elgraine could be an interesting choice; its thick and expressive shapes will absolutely make your designs or logos look exquisite. Created in 2020 by Nasir Udin, Elgraine has an additional set of characters that support more than 200 languages.
Boiling typeface comes in 11 different fonts that will attract your eyes with its uniqueness. It was created by Alit Design back in 2020 with bold and curvy textures, making it perfect for any kind of branding.
A Guide to Using a Serif Font
Many more industries are handled by serifs more than any other typefaces. First thing first, decide what perception you want when selecting your font. Do you expect to be valued as a youthful brand or a posh one? Serifs are more likely the latter, though. Then, for your information, serif fonts are perfect for the industries such as fashion, consulting, law, journalism, interior design, beauty, and finance.
Using a Serif Font: the Ultimate Tips
Next, what you need to know is the following list of tips in using a serif for your brand:
- Never use serifs for long texts on small displays/screens.
- It is suggested to pair up serif headings with body texts in sans serif on the web.
- For a more modern and futuristic look, it is better that you use sans serifs instead.
- Use a serif mostly on logos as well as branding.
- Do not use a serif for longer body copy on display.
- Serifs should be used for all printed materials with your brand on them.
So, now you know the best serif fonts in 2021 and how to use them. Next, choose the font that best fits your designs and get ready to turn many heads with the result.