What comes to your mind when you think about the word ‘abstract’? Maybe, some of us may relate it to paintings but you can actually take a look around; there are countless well-known artistic logos that come in abstract designs. The logos symbolize limitless creativity and that is one of a kind! Thus, designing abstract logos may give you a chance to present your brand in a unique way.
Types of Abstract Logos
There are several different types in terms of abstract design logos from which you should choose for your business branding. The following logos have been used across the globe as they can help your company express its identity to the world.
Solid Shapes
An abstract logo that features a solid shape is just right for brands that demand to deliver precision to their customers; usually brands of coaching services and technology businesses. Use bright blue for the color of your solid-shaped logo to get your audience’s attention.
Abstract Lines
Many companies involved in the fields of electronics, freelancing networks, and architecture choose abstract lines as their logos due to their uniqueness. They are also pretty eye-catching for potential customers because they describe concepts as well as feelings instead of any literal stuff.
Symmetrical Patterns
Symmetrical patterns are ideal for firms that help their customers to gain balance in their lives as the patterns are generally focused on getting the center element. Furthermore, with this type of logo, many people will link your brand with an image expressing positivity.
Multiple Abstract Logos
There are logos with multiple design techniques to deliver a single message to people. This way, pairing up several different varieties of designs like symmetry patterns and lines are encouraged.
Illustrative Abstract Logos
An illustrative abstract logo is supposed to leave a long-lasting impression in your customers’ minds. When people see this type of logo, it should remain in their mind; people who are questioning the meaning of the logo or why you created it.
The Do’s & Don’ts in Creating an Abstract Logo
Getting free, downloadable logos is great but creating your own is even greater. If you still cannot decide where to start, we have some tips that may help you out on this.
The Do’s
Create a Simple yet Unique Logo
We all might have known that abstract logos are popular for the different inspirations and concepts they deliver. Nevertheless, try to make it simple—especially on the feel, style, and tone, but certainly with some ‘surprise’ in it. In other words, keep it simple yet one of a kind.
Do a Research
No matter how simple and out-of-the-box your logo is, you still have to run your business well. Therefore, do research on which type of logo will suit your brand/company the best. It is supposed to be something that has selling points and is approachable to your audience.
Adapt a Multipurpose Design
It is even better if you design an abstract logo that can cover all features. Make sure your logo design is adjustable for any media platform and delivers a message that covers many themes.
Decide the Best Colors
For a finishing touch, choose the colors that can package your concepts and brand message all in one ‘package’. You might want the colors to be how your audience sees you as a brand.
The Don’ts
Over Detailing Everything
Abstract logos should be the designs indicating how bold your thoughts and company identity are. Therefore, putting too many details to your brand logo would just mess everything up instead.
Copycatting Well-Known Brands
An abstract logo is supposed to be your individuality and authenticity, hence, it should not resemble any logos of other companies. If you enforce a similarity in a diverse logo, it will create distrust in the audience—that could be your potential customers! This may also reflect your lacking skills in generating a logo to express your own branding or identity.
Being Overly Simple
We have previously discussed that an abstract logo should be simple but in a very unique way. Making it too simple means you will drain the life and energy out of your own brand. The logo will be meaningless to your audience.
Trying to Impress the Audience with an Uninspiring Vibe
The last hint would be how it is vital to create an abstract logo in an inspiring way. This means you should not make a logo that implies negativity or something offensive. Instead, design your logo freshly and in a way that can leave different feelings to people—of course, in a positive way.
Now, that you have known the guide to create your DIY abstract logos. Then, bring it to the next level and be ready to turn many heads with your outstanding logo!
