We all love animals so much that we cannot stop domesticating and making them the stars of the stories we write or the illustrations we create. Thus, they have become popular logo options as well for the deep affection we feel for them. No wonder, though, animal logos are able to glue your brand in the heart of our audience.
How to Choose the Right Animal Logos

Especially for companies that run their business in the pet industry, animal characters have always been a favorite choice for their logos. From birds to puppies, to lions and bears, we always have the heart to create a logo with them illustrated in it. As a matter of fact, many famous companies that are not animal-related also choose this type of logo—Twitter, Playboy, Crocs, Puma, Nestle, you name it!
No matter how much you love animal characters for your brand logos, you have to choose them wisely according to what message that your brand wants to deliver. Next, never skip making the animal character you choose the star of your branding’s story from the day-1!
Speaking of which, an animal logo should communicate the personality of a brand through the choices of the font, color palette, shape, and any other styles. While you are trying to brainstorm your brand’s identity, consider the following lovely animal logos for your inspiration.
10 Lovely Animal Logos for Your Inspiration
Below are several lovely animal logos to inspire your creative designs:
World Wildlife Fund (WWF)
Did you ever question the reason behind the choosing of Panda as the logo of WWF? Apparently, the creators of the logo believed that many people love the image of a panda that is cute despite being endangered in nature. Therefore, they chose a panda as the character of their logo. It was then simply printed in black and white for cost-cutting purposes.
Penguin Books
As a British publishing company, Penguin Books has been running its business for more or less 86 years. The logo was initially just a simple penguin drawing. The designer was said to have spent hours at a zoo to observe and draw penguins in every single position. The parent company Penguin Random House then joined the company to add the orange background on the logo later on.
Swarovski
Swans have always been linked with royalty and class for long. The crystal manufacturer from Austria uses the swan character to deliver a sense of elegance and sophistication to their brand.
Evernote
The note app’s logo is one of the world’s most unique animal logos. The elephant image was chosen because the animal is known for its strong memory. That should be a good reason why we choose Evernote to keep our notes and daily schedules safe for a long time. We can see a note-like depiction on the flapped ear of the elephant image on the company’s logo.
The blue Twitter bird was chosen by the social networking and microblogging platform to convey that it supports anyone who wants to tweet whatever comes to their mind.
Firefox
As the browser was initially named Phoenix instead of Firefox, no wonder that the fox image’s tail tends to look like a bunch of fireflies.
Elite Agents
Owls are characterized as strong and wise birds. That is probably what was implied by the creator of the logo. The owl image on the logo is also described holding a large key representing that the real-estate company offers a credible amount of property.
The Dapper Dodo
The barbershop chose the extinct dodo bird image dressed in an old-fashioned, formal suit and hat to express fine quality and formality. The two have been valued as a rare thing in the present time.
Jaguar
Coming in several different elegant colors, it turns out that the fancy car’s logo tries to deliver some important messages. Metallic gray and silver symbolize perfection and sophistication while black, gold, and white represent high performance and elegance.
Leon The Authentic Mexican Food
Lions and sombrero hats are not commonly linked. The restaurant wants to present its brand with an illustration of a lion wearing a sombrero hat just because of its name Leon and the Mexican food it serves.
Conclusion
Browsing for the inspiration of the best animal logos is the right decision to make before you start everything. Then, learn better on choices of fonts, colors, as well as symbols that define the animal characters you want for your brand. Once you are ready to create a logo that meets your brand’s persona, you may as well get help from AI-assisted logo makers such as Looka, LogoMaker, Adobe, Tailor Brands, and many more. Have fun trying them!