Whether your business is a startup or you are doing rebranding, your business logo has to be the face of your company. Maybe it doesn’t seem to make sense, but a great-looking logo could play the most important part in making your business a success. So, never underestimate the roles of company logos.
We have some ideas of a variety of logotypes and styles you need in designing your company logo. Read through the following paragraphs to find the right elements for your logo.
Types of Company Logos
If you are in the middle of a creative process for a brand-new company logo, comprehending the seven types of logos can help you start well.
Mascot logos are obviously logos with mascots. Remember the logo of Michelin or Wendy’s fast food restaurant where you can see friendly characters on the center point of the logo. For brands that require much interaction with the public, such as family restaurants, sports teams, and many more, a mascot is highly recommended to exist. A mascot logo will turn the mascot into the brand’s ambassador.
Wordmark logos are basically words put into logos. eBay, MasterCard, and Google are just some of many examples of company logos that feature wordmarks. If you choose this type of business logo, be ready to get known rapidly as your logo says all about your brand directly to the audience.
Letter-mark logos, known as well as monogram logos, are more or less like wordmark logos. What makes them different is that letter mark logos are made of the initials of the company’s brands. This logotype works out best when your company name is too long to mention repeatedly, such as NASA (National Aeronautics and Space Administration), LV (Louis Vuitton), and BBC (British Broadcasting Corporation).
Pictorial logos allow images to be their focal points. The images are different from mascots because mascots have their own persona—names, voices, and characteristics—while images don’t. Some of the famous examples are the panda on the WWF logo or the apple of Apple Inc.
Emblem logos are similar to badges or shapes. We know Starbucks and Harley-Davidson so well in our lives that their company logos will always remain in our minds. Their logos are in the form of badges to show prestige in some aspects, including the establishment, the traditional sense, as well as being the best in the industry.
Abstract logos are like pictorial logos—focusing on graphic elements. Nevertheless, an abstract logo is indeed an abstract shape, unlike pictorial logos that feature recognizable images. A few examples are the logo of Spotify that symbolizes sound waves and Nike’s winged Goddess of victory (from the Greek myth) that represents movement, power, and sound of speed.
Combination logos, as the name suggests, mean a combo of two or more logotypes. A popular example is a fast-food restaurant Burger King whose logo is a merging between a wordmark and an abstract shape of a burger.
Creative Ideas of Company Logos
The creative ideas we meant here are the styles of logos. Check out some great ideas below.
It is the style that is always favored by people. The style stays popular as it can give off any band a clean, straightforward look. A creative idea for this style is a tiny cute whale image in the center, while the logo text below it is in the same size making the whale image look very tiny.
Illustrated business logos
As the name implies, an illustrated logo style is usually used for company logos looking like it has been hand-drawn. You can make it in a minimalistic way or in detail to create rich textures. This style of logos is great for small artisan businesses as the logo looks less formal. To make this style less casual, try adding unique color effects there, such as the watercolor effect.
Retro-inspired business logos
With this unique style, you can go several different ways, including a quirky midcentury display in multi colors to make it look less old-fashioned and/or letterpress in two tones for a very old-school look. Everything relies on what your company brand is all about. However, just make sure you do this style right. The idea is that you can combine emblem logotype with this style and in two or more colors so it can go both ways, old-school but still cool.
Now that you have known some information about company logos, you can start browsing for ideas, choosing which type and style of logos you want to do as well as the visual elements. You can also create the logos using logo generators such as Looka, Adobe, BrandCrowd, etc. Good luck!