Despite their popularity that had already started in the 1800s, Food trucks were finally back to become a trend in 2010 in the US. At the time, many factors increased the demands for food trucks; some of which are the Great Recession, the “hip” street foods, and some technological factors. Are you interested in starting one as well? If so, begin everything with an eye-catchy food truck logo first.
Now, the question is: what makes a great food truck logo? It should show the world about your business goals, what makes your brand quite memorable to the people, and what helps interested customers get to know your product and think it is right for them. A logo should be able to communicate a brand’s message through the fonts, colors, shapes, and other visual elements.
The Best Font Styles for Food Truck Logos
The right choices of font is crucial for making consumers get attracted—especially for food trucks that are mobile. It takes a clear and bold typeface to begin it with. Some food truck brands choose sans serif as it is considered modern and formal while some others use more decorative fonts such as script and serif. Nonetheless, there is no limitation in choosing which fonts; what matters the most is they should fit the entire design of your logo.
An ideal example of a food truck logo that combines both script and sans serif typefaces is Cameron’s Seafood. The brand is presented in a fancy script font flushed with red and white. No icons and symbols are used, only the tagline “Quality First” that comes in a sans serif font below the brand’s name. Both fonts can ‘cooperate’ well on the same design frame and even add a sense of attraction there.
Great Color Schemes in a Food Truck Logo
Color schemes have always been one of the most significant elements of a logo design since they can convey a specific message to the audience. Choosing the color palette wisely for your brand may help your future customers get to know your brand well. These colors will also make your food truck different from the others.
Red is one of the most popular colors for food truck logos; it is both eye-catching and appetizing. Red is also a color for passion, showing how passionate your company is in serving the foods to the customers. Blue and yellow are also commonly used for food truck logos. Blue represents how trustworthy you are in providing good quality food to your customers while yellow symbolizes happiness that your customers feel from eating your food.
The logo of the food truck Munchi Taqueria delivers a powerful message with dominating red color for the logo and white in the lettering. Meanwhile, they use yellow for the menu font characters. That way, potential customers will feel satisfied in enjoying the food.
Eye-Catching Food Truck Logo Ideas
Now it is time to browse for logo inspiration for your food truck. No worries, we have a bunch that can leave you amazed and wants to try to create even more amazing logos. Get inspired before starting your logo design later.
Cow-Abunga Burgers
Using an animal logo presenting a cow with a sheriff cowboy’s hat, the burger brand targets the adults who demand fast food before a night hangout or after a clubbing time.
Burrito Street Art Logo
The logo shows a pretty cool hand-drawn illustration and typography to emphasize the street food the company serves to its customers.
Rosie’s Poutine Kitchen
The food truck brand is from New York but specializes in a signature dish from French Canada known as Poutine. They choose red as a dominant background color and white for the lettering. No symbols, icons, or images are displayed but powerful enough as the font and color choices are just right.
Malcriadas Burger
Using a combo of mascot, pictorial, as well as emblem types of logo, the north Mexican company wants to target youth as their main customers—the brand’s name itself is translated as “spoiled brat” in Spanish. The distressing effect of the font is also intended to show urban appeal.
Ricksha Street Side Indian
More Indian foods have become favorite eats nowadays as they are full of spices and everything that is nice. The food truck logo uses an illustration of the famous Indian auto-rickshaw showing that the brand takes Indian street food to their customers. Red and yellow are their main colors which make a pack of good color choices for the brand.
After knowing the information on how to create a food truck logo and some ideas for designing one, you can spend some time trying out several company logo makers like Looka, TRUiC, Adobe, and so on. Have fun designing and creating a catchy logo!
