To create a powerful logo, designers usually take advantage of symbols. It helps represent the logo’s message and speaks for the identity of a brand. Also, just like pictures help a story communicate its content, symbols are incredibly effective in preventing misinterpretation of a logo design. Since symbols were essential for logos, we’ve come up with this handy review. Hopefully, all the information presented in this article can give you a clearer sight of the topic.
The Impact of Symbols in Logo Designs
For those brainstorming logo ideas, check out the following details to be more aware of symbols. These are reasons why symbols so noteworthy to a logo design are.
Symbols are part of our society’s culture
Symbols can help a logo convey the brand’s personality accurately. That’s because it is deeply rooted in our culture. As stated by Kenneth Burke, humans are closely related to symbols-making and symbols-using concepts.
Symbols are a captivating visual expression
Communicating through text is sometimes not efficacious. On the other hand, using symbols can provide a more engaging visual experience.
Symbols can be a unique pictogram in design
One of the significant roles of symbols in design is their function as a unique pictogram. Of course, they would be an eye-catching visual language to give the main points of your logo meaning.
The Influence of Symbols in Branding
Bearing in mind that symbols are basic human communications, they strongly impact branding. Moreover, in branding and marketing, symbols are used as complementary elements of advertising materials. So, take a look at these details of what influences are offered by symbols in the branding process.
Making a brand more recognizable by international audiences
For those wanting to develop an international identity, symbols can make branding goals easier to achieve. That’s because symbols can display multiple perspectives that are more understandable by international audiences.
It is easier to remember
Many companies have proven that just a unique symbol can encapsulate what their brand wants to convey to their audience. Like for example, what do you think of a bitten apple? Only by looking at the bitten apple symbol, you must already portray what brand it is.
The Right Way to Apply Symbols in Logos
Examine the tips below to make sure your symbols can perfectly speak for the brand’s logo.
Make sure the symbol can tell an exact story
Do in-depth research on the symbols that can make your logo tell a good story. Remember, some symbols can be ambiguous. Thus, you should find one that can completely embody your design’s goal.
Take multiple perspectives as your main reference
When choosing the right symbol for a logo, consider social and cultural aspects. To develop your international personality and reach a wider audience, use globally recognizable symbols.
Avoid any conflict of interest
Try to avoid any conflicting symbol combinations. Showing a logo that has a unified expression is fascinating, but do it in a precise proportion.
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