A business card is more than a piece of quality pocket-sized paper containing contact details. The mindfully designed one can make one look professional, assist build trust, and take a business to the next level. Then, what constitutes effective business cards? How to make it stand out, which results in more clients? Let’s find out in the following article.
Find the Right Visual Elements (Typeface, Size, and Shape)
Prior to heading to a printing shop, you first need to consider the visual elements for your business card. These said elements include typeface, size, and card shape. Here are what you need to keep in mind when deciding the said three aspects:
If your company has been using a particular typeface for branding, incorporate it into your business card. The font should represent the brand image you want to convey. It should also be easy to read; at least use 8 pts.
Text size and details you can add are greatly affected by the size of your card. Thus, it must be considered carefully. The easiest way to decide is conforming to the country’s card standard size: Oceania (90 x 55mm), European (85 x 55mm), and North Amerian Standard (88.9 x 50.8mm).
Business cards are conventionally rectangular and horizontally laid out. This is a well-known format, and most people are familiar with it; hence, it’s a safe bet. Consider a square design, vertical orientation, or one with rounded corners if you dare to appear different.
Organize the Essential Information
A business card should give the recipients everything they require to reach out to you. Besides your name and employment position, consider adding other details to your cards, such as company name, phone number, email address, and website.
Social media handles can also be included, but make sure to include widely used ones. Remember, only have memorable information that is solid enough to pique the recipients’ interest.
Add Logo and Additional Graphics
Your business card is a marketing tool representing you as a professional and brand. Before designing your new business cards, think about your company logo and brand colors. These two elements should be included in a business card to instantly grab the potential clients’ attention.
If you put a logo on one side of the card, don’t leave the other side blank. Of course, it’s great to have your business logomark on both sides. Yet if you want to stand out, you may include additional graphics to highlight your brand persona.
For instance, if you want your potential partners to regard you as an approachable person, adding vibrant colors and lovely illustrations might do the work.
Add Some White Space
Business cards with too many elements will fail in the competition of grabbing the reader’s attention. Adding a little white space will make everything easier on the eyes. It can also assist in directing attention to the crucial information in an instant.
You may also want to leave a little space if you need to jot down additional details, such as a new phone number or the colleague’s name you want to introduce to your potential clients. Keep in mind that the fewer elements your card has, the more significant impact it will make.
Rely on the Best Business Card Template
Finding a template to help in creating a business card is an excellent option. Particularly so for those who have limited marketing allocation, have no graphic design proficiency, or simply want to avoid the time-consuming process of crafting a card from scratch.
When you look for a template, always pick one with a pre-made layout that speaks a lot about your business and yourself as a professional. For instance, if you are an interior designer specializing in contemporary style, represent this specialty through a template with an uncluttered and straightforward design.
Before taking your business card to the nearest printing shop, ask someone you know to proofread your card. Also, if you still have enough space in your business cards, consider adding a CTA. It may not be necessary, but it can encourage prospective clients to reach out to you. Don’t know how to make a good one? A template business card will do since they usually come with a pre-made CTA that can inspire you to create your own.