Talking about the design trend 2022, many would likely agree that flat design is one of the most prominent trends. This design style is currently being widely used even by the largest corporations. So, what’s the deal with flat design’s rise in popularity? In short, it’s effective in many design applications. Want to know more about this design style? Let’s delve right in.
What is Flat Design?
When it comes to flat design, it’s impossible to separate this style from perpetual minimalism. However, the former is considerably more versatile and refined than the latter. Flat designs can preserve their fantastic look even when incorporated within the confines of minimalist designs.
In addition, they are also capable of handling a great deal of complexity. If you get rid of its 3D effects (drop shadows, textures, and gradients), you will discover how they can offer you a design with a strong sense of clarity and crispness.
Characteristics of Flat Design
The flat design trend 2022 appears in a wide range of creative projects, one of which is website design. In designing and developing a web page, flat designs are typically employed to make the site adept to various screen sizes and devices. All these can be accomplished because flat designs have four key characteristics, such as follows:
- Vibrant Colors: The minimalist nature of flat designs offer artists a chance to use vibrant colors, which are ideal for communicating visual information to the intended targets.
- Minimal Textures: Flat design components barely come with drop shadows or gradients since those textures will only make a design look inefficient and difficult to comprehend.
- Simple Fonts: Flat designs always rely on simple, sans serif typeface. When adopted in a web design, they will help enhance the website’s loading speed and allow readers to ingest the provided content with less effort.
- Uncomplicated Shapes: Flat designs never use excessively complex graphics. They always rely on 2D vector images in simple shapes.
As long as this prominent design trend 2022 is done right, even simple visuals can be far more effective than complex illustrations when used to convey a message.
Why Flat Design Remains Popular in 2022
Flat design made its first appearance between the 1950s-1960s with influences from other aesthetics, including Modernism, Bauhaus, and International Typographic Style. However, this style wasn’t widely recognized until the mid-2000s. Its use in web design was growing popular in 2012 and remains the same to this day.
Yet, what makes flat design can stand the test of time, particularly in today’s applications? Let’s find out below why it wins over many designers.
1. Minimal Visual Distractions
Flat design is another variation of minimalism. Thus, it lacks unnecessary decorations or ornamental components, for it’s aimed to direct users’ attention to the most essential information. This is what many professionals used to call white space, which is significant in flat design.
2. Enhance Readability
Readability is one of the essential aspects of flat design. When used to design a website, this exceptional design trend 2022 enables users to read and comprehend the provided content with no issue, regardless of the device types they are using.
Content is the main focus of the flat design. Its simplified icons and vector graphics, along with the sans serif fonts, make it much easier for users to comprehend any communicated message. Moreover, the text background usually appears in one contrasting shade, making the readability even better.
3. Modern Look
It takes less than one second for web visitors to decide whether they find the website worth exploring. Yet, how do they come up with such a decision? As usual, people judge something from its look, so do when they visit a website. They look at its interface design and generate an opinion about it as quick as a wink.
Incorporating flat design can make a website produces a decent first impression on users. This design style evokes a contemporary feel and appearance that will influence people in a positive manner the second they open an app or visit a website.
While the flat design has been around for more than five decades, it’s still easily the most prominent design trend 2022. Even giant tech companies like Google and Microsoft rely on this massive web-design trend for they offer various benefits that focus on website content. Want to know what it provides to your business? You should, too, consider adopting a flat design.