Anyone can make a presentation, especially if you have professional pre-made PowerPoint templates and other presentation tricks to use. The question is: can your presentation persuade the audience? Will they walk out getting something new or enlightening from your presentation?
Making a good presentation requires more than choosing the right combination of fonts, color palette, and template designs. Follow this guide to make your presentation more persuasive and convincing.
The Psychology of PowerPoint Templates Presentation
Regardless of the topic, a good presentation has one goal: keeping your audience hooked on everything you say from start to finish. This way, even if the follow up is not immediate, your audience gets a new idea, perspective, or knowledge.
A good presentation must attract attention at the beginning, keep the anticipation going between slides, and feature a conclusion at the end. You can create it by combining the right PowerPoint template design with material and communication style.
Tips to Make Persuasive PowerPoint Templates Presentation
Once you choose the right template, create the most persuasive and interesting presentation using these tips:
Address Inquiries, Fear, and Needs
Keeping the audience interested means you need to make them feel invested first. They need a motivation to sit and listen to you. One way to make them interested since the start is addressing their inquiries, fear, and needs.
What your audience fear, need, or is curious about can be anything. Depending on the topic, you can address their fear of developing specific medical condition, their need for the best investment, or their inquiry about new technology to support online security. Mention this these things at the beginning to keep the audience stay and listen.
Ask the Important Question
Starting your presentation with a question is a way to ask the audience to participate. It gives extra “kick” in your points because the audience is already involved. This question can be asked verbally and featured on your PowerPoint template.
For example, when starting a presentation about cyber security in cashless society, ask the audience “How confident are you in the strength of your e-money password?” Or, if you deliver a topic about marketing strategy, ask “Do you ever feel disappointed when seeing the slow growth in your marketing reports?”
Place Yourself in the Audience’s Mind
Knowing your audience is important in presentation. This means understanding their demographic information such as age, professional background, educational level, and many more. Understand what they would love to know from your presentation and deliver your material based on that knowledge.
For example, when you deliver a presentation with “small business” as a topic, your tone, delivery, and language will be different between young, tech-savvy audience and middle-aged people in rural areas.
Use Meaningful Imageries
Descriptive texts can only sustain your audience’s attention for certain duration. You need to use imageries, case studies, and graphics to better deliver your messages. Photos, illustrations, graphs, and videos can make your presentation more impactful. Meanwhile, using case studies instead of jumping into the explanation will give your audience more context and familiarity.
Use the Right PowerPoint Templates
Choosing PowerPoint templates is as important as the other presentation tips. Many pre-made templates have modern designs and layouts that make your presentation look fresh. Using modern and stylish templates also create positive impressions, giving you an air of reliability and convincing audience to pay attention until you finish.
Pre-made professional templates are easy to modify, and you can stick with the default fonts and color palette if you want to focus on content. With just mere minutes, anyone can create a professional-looking presentation.
Use Cues to Guide Audience
Imagine delivering a presentation with flat style, jumping from one part to another without using a cue. Your audience will be confused and unable to focus. Whenever you jump to the next chapter, use several cues so your audience’s attention level will adjust. For example, you can say something like “Let’s move to the next part…” and add slide breaks between chapters.
Deliver with the Right Tone
Finally, make sure you deliver the presentation with the right tone. A presentation about cyber attacks risk mitigation for corporates has different tone from creative media presentation aimed at teenagers. Pay attention to your audience and speak with the appropriate tone for the subject, and rehearse several times in front of “test audience” before you deliver it.
A perfect presentation has the right balance of information and persuasion. Follow this guide to create a persuasive presentation by combining PowerPoint templates, imageries, and communication skills.