Besides the food, what do you remember most about a restaurant after your first visit? Some people may prefer the scene or ambiance. How do you recognize it again for your next visit? Of course, it depends on the restaurant logo. Once you recognize it easily, you will not forget it next time.
So, what makes some restaurant logos stand out? Here are some of the reasons:
The choice of fonts
Whether as a logo or a slogan, the choice of fonts is the first thing to consider. It is good to be creative, but simplicity and accuracy win hands down here. It will be hard for people to remember your restaurant if the text is hard to read.
Not only that, but your logo will also appear unprofessional if the font is difficult to read. Another factor to consider is how to make the font blend into the entire design. In other words, besides being simple and easy to read, your font should also deliver the message to people right away.
Once again, simplicity is the key. The last thing you want is to have your brand easily forgotten, only because the name is too long or the lettering is too complex.
The choice of colors
If you often see restaurant logos written in red or yellow letters, then your guess is right. Those two colors are often used to make any logos stand out and become more easily remembered. Some already popular examples include McDonald’s and KFC.
However, this does not mean that your options on colors are limited. It also depends on the concept of your restaurant. Most family-friendly restaurants do have those colors for a reason. Red has the energy and intensity, but actually, it is best to stick to natural shades of the foods that you sell.
You can also choose monochromatic or soft colors if your restaurant has the concept of a cafe. Even if you prefer bright colors, stick to just two and make sure each complements the other. Red and yellow are a combination we often see since they do complement one another.
Last but not least, watch out for cultural meanings, since one color may mean differently in different countries. For example: while it is associated with purity in Western countries like the USA and Europe, white means grief in Japan.
Of course, it is safer to choose colors that mean the same or almost make no difference in many countries. That way, when your restaurant starts growing more franchise bases in other countries, you can stick to the same color (s) in your logo.
The choice of size and shape
There is a lot to consider when deciding on a size and shape for your restaurant logo. For starters, you also need to scale it just to make sure it fits right on different platforms. A slight difference seen in a poster or a social media post will make the logo appear messy and unprofessional-looking.
The point is to make your logo easily resizable. That way, the logo stays readable and will not lose any important details or messages. The next thing to consider is the shape. The shape has to be easily remembered without looking too plain and ordinary. Shapes like circles and triangles are the most chosen ones in this case.
It is advisable to choose a simpler shape. This is how your logo gets remembered easily by customers. To make it look less ordinary, combine it with interesting colors and fonts. That way, your restaurant brand will be easily recognizable.
Is it okay to add a little bit of a picture to your logo? For example: since you want to open a pizza restaurant, you consider having a picture of a pizza slice incorporated into your restaurant logo. Make sure that this idea does not make your logo look too crowded. You may just have a triangle to represent a pizza slice and add the right font and color (s) on it.
Another consideration is to put the picture next to the logo. Again, scaling needs to be done carefully here since you might make one of them outstand the other if it is not done right.
These are 3 things to consider in making your restaurant logos stand out. Once you know all the basic rules, you can start creating yours from there. You can even break a few rules if it is possible.
