A big brand without a logo is as impossible as living without water. A company logo is the first thing any potential customer will notice. The right logo will help them to have the right perception of your brand. Since that is the case, it is very important to have a logo that is outstanding.
So, what do we need to consider before creating a company logo? Here are some of the suggestions:
The research and analysis of the business’ needs and goals.
Extensive research and analysis on the business’ needs and goals are required. A brand questionnaire is one way to do that. Make sure the concept you create reflects the ethos and goals of your company brand.
Not relying on trends at all.
Since you would like people to remember your company logo for a long time, then it is best not to rely on trends at all. Trends come and go. Find something that is timeless.
The first draft is best done in black and white.
For starters, let’s just focus on the logo design first. For that, it is best to draw it in black and white. Once you are certain about what the design looks like, then you can start experimenting with more color combinations.
If you decide to stick to a monochromatic style, then it is okay too. Make sure that it is still in line with your company’s vision and mission. If you play it right, even a simple black-and-white logo can still stand out.
The scalability to consider.
Ever tried to place your logo on certain platforms and realized that it does not always work out the same way? For example, the photo and the caption seem to be on top of each other once you access them on your mobile phone.
Pay attention to the scalability. Make sure that your company logo fits right on all platforms, whether it is on the web, a social media post, posters, and many more.
The ‘thinking-outside-the-box’ mentality.
Creativity also plays an important role here. It is easier to follow what is already trending. However, it is much better to come up with something new; something others may not think of. Make sure that your brand logo tells a story in such a short clue.
The striving for minimalism.
Ever heard of ‘less is more’? That also works for company logos. If your design is too crowded, with too many details, you will only confuse people who see it. Not only that, it will be harder for them to remember your brand logo.
Stick to three colors and two details maximum. Never do more than that. Last but not least, make sure that your color choices stand out.
The logo testing on different mediums.
This is also related to scalability. Not only should the size fit on all platforms, but it also has to look equally good. Test it on printed cards, websites, newsletters, or anything that your company is planning to use as part of its communication and media forms.
The core concept that is needed.
What is the core concept of your company logo? The core concept has to consist of messages, values, and visions that your company may hold. However, be careful of oversimplifying. For example: if your business is related to fashion, you do not have to have clothes in your logo.
The inspiration from others who are already successful.
It is not wrong for you to gain inspiration from other businesspeople – especially those who are already successful. However, it is a different story if you shamelessly copy their design and then turn it into your own brand. You can, however, learn from a bit of their work – but you have to invent something different when you improve it.
The breaking of the rules.
Breaking the rules? What does that mean?
For starters, learn the rules first, of course. Once you know the basic rules in creating company logos, then it is okay to break them. Instead of having static symbols as a logo, you can experiment with a jiggly one. You can even adapt to anything you like, as long as the logo speaks loud about your company goals and visions.
So, here are some of the important things to consider and do before you decide to create your company logo. Good luck in making it your best.