Whether you realize it or not, the rapid growth of social media has influenced business development in many sectors. A survey conducted in the United States found that over 90 percent of US-based businesses make use of social media trends to leverage their marketing strategies.
With that fact in mind, it is only fair to involve and integrate social media in every aspect of business, including the website. However, some other questions come up: What is social media integration? Do they really bring benefits to web traffic? And how do you integrate them into the website? Let’s scroll through the end to find the answer!
Social Media Integration, What Does It Mean?
In the case of web development, social media integration is known as a set of procedures to extend your marketing range. It is done by providing options to access the official accounts of your business on various social platforms. Therefore, you can engage more with potential customers by redirecting them to follow those accounts.
Not only can you reach more followers and customers, but integrating your website with social media accounts allows you to make more sales. To achieve optimal results, you are expected to join some of the most popular social platforms, such as Facebook, Instagram, YouTube, and Twitter. In addition, other platforms like Tumblr, LinkedIn, and Pinterest are also considered excellent alternatives to broaden your marketing range.
Why You Should Integrate Social Media into Websites
Social media integration on websites achieves two main goals: giving easy access for the visitors to become followers and vice versa, redirecting the followers going back to the website to increase traffic.
Once such goals are successfully achieved, you can gain many benefits from this integration. Here are some advantages of having your social media accounts integrated into the website:
- Making the website looks more interesting and interactive.
- Engaging two-way communication beyond the website’s content by giving your followers a chance to like, comment, and share anything you post.
- Expanding the roles of your business since more people are easier to get access to your official accounts.
- Enhancing user experience by increasing a level of transparency to the followers or your potential customers.
Tips for Integrating Social Media into Your Website
There’s a wide range of ways and strategies to integrate social media into your website, but here are some of the most effective tips that you can follow easily.
Add the sharing icons in every post on your website
It is common to find social media sharing icons at the bottom of blog posts. As you click on the icon, you can directly share the link to the post on Facebook, Instagram, Twitter, Pinterest, and so on. This is actually an easy yet effective way of social media integration. With every post you update, the ones reading them will be able to share the posts and help broaden your brand awareness to larger audiences.
Provide social media buttons on the homepage
In addition to the posts, another effective strategy to feature your social media accounts is adding buttons on the homepage. As the main page of your website, the homepage plays an important role in grabbing the attention of your visitors. Therefore, you can take advantage of it by placing the buttons or icons on the social accounts you own. However, always make sure that they are clearly visible to the visitors who are strolling through the bottom of the page.
Insert social media widgets on your website
If you want to act bigger than adding social media icons, you should try placing soc-med widgets on your website. This excellent alternative allows you to display the feed of several social accounts in one place, usually the homepage. That way, every visitor can directly see what is happening on social media while browsing through the site.
Allow your visitors to log in using their social media accounts
The best way to engage more with your visitors is by providing an option to log in using their own accounts on various social platforms. Once they connect the accounts to your website, you can optimize the user experience based on their preferences and activities across social media.
Seeing the benefits that it offers, integrating social media into your website is considered highly important. Now, with some strategies explained above, you can start the process of this beneficial integration and look at how it can influence your business growth.