Banner ads are one of the most effective forms of digital marketing today. In the business world, installing banner ads on websites can be the most powerful way to promote and increase brand awareness. Apart from being more affordable, placing ads in the form of banner ads on websites is also easier to attract potential customers. Its effectiveness is also easier to measure because all traffic data is available. To better understand it, here are some ways to create effective banner ads that you can try.
Use Standard Banner Size
When installing banner ads, you must pay attention to where you want to place them. This is because each layout on each website has a different size. If the size you make does not match, the banner ads that you install will not appear as you expect. For example, the image is cropped or blurry because it is too small or too large. There are at least four standard sizes that you can consider as follows.
- 728 pixels x 90 pixels leaderboard (for banner ads at the top or bottom of the website)
- 300 pixels x 250 pixels medium rectangle (for banner ads placed on the right side of the website)
- 300 pixels x 600 pixels half page
- 320 pixels x 100 pixels mobile banner
Organize Ad Components by Its “Hierarchy”
As we discussed earlier, installing banner ads aims to increase brand awareness and conversions on the website. To achieve this, there are several things that you need to pay attention to when creating banner ads. This is because the existence of several components will determine the success or failure of your banner ads. Here is the full explanation.
– Company Logo
Make sure you include the company logo in your banner ads. For its position, make sure it looks dominant but not to the point of obscuring the Call-to-Action (CTA) of your ad. The existence of a logo is important because the more often the audience sees your company logo, the higher the potential for brand awareness that you create to succeed.
– Value Proposition
At this point, make sure you highlight the products you offer. Make it look as attractive and attractive as possible and place your product value proposition in the section that dominates banner ads. You can also include offers or discounts that the company is currently providing. Use words that make people feel like they have to own your product, such as “High Quality,” “Free,” or “Limited Time Offer.”
– Call to Action
In a way, CTA is one of the most “traditional” ways to get your audience to do something. However, the existence of CTA is effective in encouraging potential consumers who see banner ads to do something. Generally, a CTA is in the form of a button with text that leads someone to do something, such as “Click Here,” “Download Now,” or “Learn More.” The position of the CTA should not dominate the banner too much but make sure it is still visible enough to attract people’s attention.
Keep Brand Image Consistency
Before creating banner ads, make sure you have determined several important components, such as the color company, font, and design style that you will use. This will make it easier for your company to form a distinctive image in the eyes of the visitors. Next, use that style and composition consistently so that when people find your advert elsewhere, just by looking at the style, they’ll immediately recognize that the ad belongs to your brand.
Use Relevant Image Illustrations
Always use relevant, high-resolution images for your banner ads. Make a design that is simple and easy for others to understand. If necessary, do studio shoots for the products you offer. However, if you want to take a sample image from the internet, make sure you use it legally and give clear credit to avoid copyright issues in the future.
Create Attractive and Informative Copywriting
The last thing that is not less important when creating banner ads is the quality of the copywriting. Even if it’s just a phrase or sentence, copywriting has a big role to play in determining whether or not your potential customers are interested. Therefore, create copywriting that is concise and clear but contains everything you want to convey. Of course, this is not an easy job. For that, if needed, you can also use the services of a copywriter. With the right choice of words and attractive typography, your simple banner can attract a lot of new customers.
Those are some things about how to make effective banner ads. The main key lies in consistency and how deep you recognize the product you want to offer. Therefore, with a good strategy from the start, your digital campaign is sure to succeed.