Advertising is a must for all kinds of businesses to get more consumers. Using print designs such as posters and flyers is one way to get people to know about your company. While most things have gone digital now, prints help spread the word on a smaller yet specific scale. They are great for catching the attention of potential consumers from a specific area.
With that in mind, it’s best that your prints are not just eye-catching but also easy to read. What kind of font is perfect for this, you ask? Serif fonts are the answer! This article will explain more about them and why they fit the task.
An Introduction to the Typeface
Serif fonts have extra strokes on the ends of their letterforms. They evoke feelings of tradition, honesty, history, and integrity. Companies going for the classic and formal look often use them in branding. Some famous examples of serif typefaces are Times New Roman, Georgia, and Garamond.
The extra strokes they have to make them more legible and easier to discern by readers. When it comes to print design, people must be able to get the message that is written on it above all else. This is what makes the typeface great for printed products. They make sure that readers get the information you want to convey.
The Psychology Behind Serif Fonts
Technicality aside, serif offers more than just their legibility for your design. They also promote feelings of class and heritage, perfect if your company wants the “established” look. Their classical nature makes them carry feelings of trust and respectability. The typeface can also convey quality and class in your products to potential consumers.
When to Use the Typeface
With their strengths, serif typefaces have several uses where they can shine in your work. Below is a list of when they are best used.
Print designs are often packed with information and text. The strokes that serif typefaces have helped readers discern individual letters easier, making them more inclined to read until the end and receive the message you want to convey. This will help you advertise your brand and get the word around.
Conveying history and authority, serif typefaces are also great for company and brand logos. Premium brands tend to use serif fonts because of their heritage appeal and convey that their products are of high class and quality. If your company is also looking for this kind of brand personality, it won’t hurt to try serif typefaces.
Pairing serif and sans serif together creates a well-balanced contrast that looks easy on the eyes. Too much serif on one page can be overwhelming for readers. However, pairing them with sans serif helps readers figure out where to focus their attention. This would help them process the written information better.
Examples of Serif Typefaces You Can Use
Are you thinking of using serif typefaces in your project? Below is a list of fonts you can use to complete your design.
Majorette lets you combine script and serif versions of the font in your designs for maximum creativity. The font is elegant and classy for brands, so go for this specific kind of look. It is especially great for fashion brands and businesses offering apparel products.
LoyaltyProgram is another font that lets you combine script and serif to create a unique and eye-catching design. Its script version tries to mimic authentic calligraphy and adds a touch of authenticity to your design, while its serif version is ready for you to use to provide some clarity. The font is great for companies offering keepsakes and fashion brands.
Classy and unique, Santiago combines modernity and a retro look. The font works well with designs that want to showcase the past while still looking appealing to the modern world. It is great for logos and brands like a unique and memorable look.
Serif fonts offer viewers a more effortless reading experience with the extra strokes of their design. This makes them the perfect choice for print designs such as posters, flyers, and brochures for advertising. Now that you know their strengths and capabilities, it’s time to put them to good use in your designs.