The business website exists as a portal to showcase what it mainly offers. Many people tend to underestimate this and solely focus on the content and product quality without caring for how it’s presented. How an institution is presented, especially through a website, is the first impression potential customers need to choose whether to continue or leave. Therefore, it must be made as presentable as possible to be palatable to potential website visitors. Not only that, but it is also important to input the right information so that the designs can accommodate it.
Engaging Business Home Page
Banner or Cover Page
Customers would still judge a book by its cover, no matter the quality. Designing a banner or a cover page as aesthetically pleasing, practical, and unique as possible would speak volumes about the quality of the business. It can also mean utilizing illustrations to showcase artistic value like this template.
Ideally, the most attractive banners are the ones that are well-structured and color-coordinated appropriately, as colors influence one’s emotions and perceptions. A good example of an eye-catching home page is this. It is illustrated, but the way the layout balances out the artistic value with practicality.
Identity of Business
Besides symbols, graphics, and designs that subliminally tell the audience what the institution is, this also needs to be done explicitly. It doesn’t need to be directly in the definition, but it can be in the form of a product list, a unique selling point, a slogan, and other methods.
An example would be that to catch the attention of potential customers, it’s important to promote attributes that make it stand out. Focusing on the website’s layout so that the unique selling point can stand out well is an important design choice. It can’t simply be slipped inside a packed text. For important details to be seen by visitors, it needs to be put at the forefront. It can manifest in creating a separate section, making this the first information readers see, using clear fonts, and many more.
Efficient Site Navigation
Providing a menu to showcase the different offered panels gives a hint to the website visitors as to what it is offering. Not only that, but the main purpose of this section is to aid the visitors in navigating the website to educate them as much as possible. The effect can be done by choosing a clear, professional font like Helvetica, Univers, and Futura and putting it on top of the page. It can also be eased by making other panels easily accessible by swiping or providing an easy access help button to assist people on the website.
It can manifest through a non-lagging website with more spaced text to give more room for the eyes to relax. According to the Nielsen Norman Group research, 79% of users read the website by scanning first. With this observation, it can be concluded that the most prominent features caught during scanning will be the most important first impression.
It can be exercised by strategically placing the ads and ensuring that it does not bother the user’s experience interacting with the contents. It can also be done by making the texts readable, and certain keywords pop out.
Clear Blog footers
It is a section that most designers and website owners ignore, even though it provides all the crucial information about the business. Blog footers should include social media, locations, contact information, and other call-to-action methods. It is important as it is a gateway for potential customers, and it is also an indication of the quality of the business.
The section can be designed in various creative ways. Depending on the organization’s identity, the blog footer can be packed with illustrations, interactive features, engaging graphics, and other unique attributes that may educate the readers, provide aesthetic value, or increase engagement.
There are many factors to consider when making a business website. Simply putting in information without considering the user’s experience would lead to dissatisfaction. If you’re reading this, put yourself in the customer’s mindset and start following these tips to maximize output.