Gluing social media icons is one of the most common branding and marketing efforts. The use of icons plays an essential role in printed and digital branding and marketing media. The icon or logos of social media can help a business, organization, or brand gain awareness and lead new followers in a growth stage.
Whether you consider using Facebook, Twitter, Whatsapp, LinkedIn, etc., each has its own rules and trademarks. However, it is fundamental to learn how to use them properly.
Following are some basic rules which you can generally apply before utilizing the social media icons on your marketing media.
Just like basic rules when creating icon designs in general, these do’s, and don’ts will help you generate a legitimate use and visibility of social media icons for your business.
Apply Following Do’s For Social Media Icons Implementation
Observe The Size and Space Order
Take pre-approved related icons from the official website when you decide to have social media for your marketing strategies. Put an effort into looking for the brand guidelines of those different social media platforms when using the icons.
Observe the correct size and implement an appropriate space order, especially when you put multiple social media icons on your marketing media.
Scaling up and down or resizing the icons should be done evenly. Don’t forget to let each of the icons have their ‘breathing space.’
Fix A Strategic Placement
Placement of logo, icon including social media icons, impacts branding strategy. Some organizations or brands fix the social media icon on the website’s header; some prefer it on the footer.
A familiar and typical way is using a CTA (Call-To-Action) for suitable social media on the brand preference or placing the icons side-by-side. Still, the size does matter; it gives the audience apt visibility to spot them right away.
Make Your Brand The Focal Point
Clear your mind and remember that your brand is still the focal point. Your brand icon should be a prominent actor, after all. The social media you use is a booster and shouldn’t be in the spotlight or dominate the clarity of the brand.
Examine how to put your brand and social media icon in good and strategic order for your audience to notice.
Dodge From These Don’ts!
Innovation can be good, but without a legitimate implementation, you will mess up with the thing you work on. Even if your creative staff are very clever, social media platforms have their trademarks.
Do not try to recolor, decorate, rotate or animate those icons if you don’t want to get your hands in the dirtiest dirt.
Keep in mind that each social media platform has already prepared a choice of icons that any business or organization can use and apply according to their needs. For example, utilize the monochrome choice they offer if the main color of a social media you use doesn’t fit or is too similar to your brand.
Sprinkle Too Many Icons
Before even learning about the social media platform icon’s utilization rules and restrictions, determine first and foremost which social media platform has a proportional potential for your brand or organization’s marketing or branding strategy.
Using various social media platforms may help you gain larger awareness if you can operate them correctly. Pick the social media platforms that may provide impactful growth to your business and make them run and perform most optimally.
You don’t need to sprinkle numerous social media icons on our branding or marketing media. Just put the most prominent and relevant to your business or organization. Sprinkling too many social media platform icons will overwhelm the design overlook and provoke confusion in your potential audience.
Where To Add The Icon You Want
Social media icons are not only applicable for online use. Moreover, you can use them in some printed accessories, like your organization or brand merchandise, business cards, print ads, and brochures.
Today, place them in an email newsletter, and an email signature is suggested since it represents your professional brand directly. Adding them to the official website is also a common practice now.
Besides social media icons, various kinds of icons to enrich the visual elements of your branding and marketing media are also trending. Check our Icon packs offer to get one that resonates with your identity.