Have you ever seen those artistic words colored in or sprayed on walls beside the streets? That’s an example of graffiti. This type of art form is supposed to convey rich meaning and unconventionally convey aspirations. However, many people see it as an unprofessional choice to input elements like these into a website, especially when it comes to business websites. However, when utilized correctly, this art style can be used to enhance your brand and even increase the website’s engagement. In this article, you will learn how to incorporate that artistic element into your website to maximize the website’s potential entirely and effectively elevate the brand.

Graffiti In Logos

A logo is a symbol that represents your business, and an effective one would increase the intrinsic value of one’s business and raise brand awareness amongst the general public. That’s why many people tend to be hesitant to use graffiti in their logos, as it is a risky move to give a subconscious effect of unprofessionalism unintentionally. However, if an informal and avant-garde image is desired for the business, it would be appropriate to use.

With logos, it doesn’t even have to be strictly words. There can also be graphic graffiti incorporated with the text. This allows more room for rich meaning and symbolism to be integrated into the logo without making it generic, giving it artistic value.

Home Page

The home page is essentially the very first encounter the visitor has with your website. It may be a hesitant choice to put graffiti as it is an unconventional design choice. However, if used correctly on the proper occasions, it can increase one’s uniqueness and memorability.

An excellent example of a good layout is a template. The broad white space also gives readers time to process all the options, making the website a readable environment. Replace the graphics with a graffiti-style design, and it would say a lot about the business’s identity. This doesn’t always mean that the graffiti needs to be in the forefront; it can be used as a background, an icon, or an interactive feature.

This may not work with certain brands that have a rigid nature. However, if the brand’s identity includes avant-garde styles and art forms like fashion, fine art, games, restaurants, and even unconventional tech brands, it would provide a compelling image.

Dynamic Content

This section should contain features that can promote the brand and encourage visitors to come back to the website while utilizing graffiti to make a point.

Promotional Videos

Because of this, graffitis can be utilized as a decorative element or as a branding technique for the video. This medium can allow more diversity because it can be used in motion, as an animation, as a static background, and more, allowing a better way to communicate crucial business information, especially artistically.

Newsletters

As an online reminder for potential business customers, this section needs to be as eye-catching as possible. The purpose of this is to maintain the people that have shown interest early on, which is sent online, whether through emails, text messages, or other methods. Due to this, businesses must pay attention to appearances and how the graffiti can be integrated into the letters in order to add artistic value. 

A great example of this would be this template. It explicitly shows the purpose of the page in the text and a good supporting image of it. By designing it this way, potential customers can quickly get the message and be more inclined to go back and consider the things offered by the brand. It is also essential to consider the usage of colors in implementing this art form as it conveys and influences people’s perceptions and emotions. 

Hopefully, with the following tips listed before, people can continue utilizing the graffiti art form to enhance their brand correctly. It is not enough to just plaster text on the screen; it takes time to figure out the right layout and how the graffiti can be modeled to support how the website looks. Therefore, designers need to apply these basics and combine them with their own style and knowledge.