There are all sorts of typefaces out there for graphic designers to choose from. These typefaces have their own uses and strengths, including sans serif fonts. What are their strengths? When are they best used in a design? Let’s take a look.

Sans Serif: A Brief Introduction

Sans serif typefaces lack strokes that distinguish a serif typeface. In French, “sans” means “without”, hence the name. Sans serif typefaces are considered more modern compared to their serif counterparts. They are usually used to stand for something minimal, stylish, and clean.

The initial sans serif typeface was named Caslon, designed in 1918 by William Caslon IV. It wasn’t well accepted and used; but when modernism emerged, sans serif typefaces started to gain more popularity. Modernism shifted the focus to uniformity, and clean, sleek lines became more favorable over time.

The Psychology Behind the Typeface

The simple look that sans serif offers make them look clean, modern, and engaging. It demonstrates a simple, straightforward, and no-nonsense attitude. The typeface shows a sense of honesty and sensibility with no decorative elements distracting the eye. Simple yet effective, it is perfect for companies and brands prioritizing clarity.

When You Should Use Sans Serif Fonts

Softer, more rounded, and extremely easy to read at any size, sans serif fonts have a wide range of uses where they can shine due to their strengths. Below is a list of when they are best used.

Logo Design

Sans serif can give off the feeling of being modern and straightforward when used in a logo. This is great for companies and brands going for this specific kind of brand personality. The typeface fits well with tech companies that want to highlight forward-thinking and look more approachable.

Body Text

With how easy it is to read them, they are a perfect option for body text both in print and web content. They are easier on the eyes than their serif counterparts and provide more clarity, ensuring readers can get your message. They are ideal for creating brand publications or sending newsletters to consumers.

Web Content

Their flexibility in terms of size and compatibility with all sorts of platforms makes them an excellent choice for the digital world. Their typography designs are clear and legible, making them readable even on small screens. They are often used in emails, page descriptions, and social media because of this.

Examples of Fonts You Can Use

Are you interested in using them yourself? Below is a list of fonts you can use for your next project.

Raisa Lovers

Raisa Lovers is a font that is simple yet elegant. It comes with sans capital and script versions of the font that complete each other for a unique yet clean look. The font is especially great for blog posts, magazines, invitations, and fashion brands. It also has multilingual support for further ease of use.

Andara

Andara is another font that comes with both a sans capital version and a script version—combining the authenticity that comes with script typefaces and the cleanliness of sans serif results in an eye-catching product that still provides clarity. The font is excellent for businesses and products going for a classic yet original look.

Outside Collection

Beautiful and elegant, Outside Collection provides you with one sans capital and two script versions of the font to accommodate creativity in your designs. The font is classy and stylish, perfect for creating memorable logos, social media posts, and advertisements for your business. It is bound to catch the attention of curious viewers.

Zaheera

If you’re looking for a feminine and natural font that looks like it was written with a brush pen, then Zaheera is for you. The font offers multilingual characters and numerals to give you ease in designing. It comes with a sans serif and script version of the font for you to mix and match with.

With their flexibility and legibility, sans serif fonts are best suited for designs that prioritize clarity and web content that are viewed from various sizes of screens. Clarity is essential when conveying a message to the viewers of your work. Now that you know what they’re best used for, you can use them effectively in your designs.