E-commerce websites work hard to maintain visitors’ attention to their pages. The longer people stay, the likelier for them to make purchases. Finding 404 pages or ‘not found’ pages can hinder this online shopping experience, discouraging consumers further exploring. But you can always turn it into sales with smart moves.

7 Smart ‘Not Found’ Pages for Your Shop

Here are some pages that you can use as the base of your own 404 pages. Most of them are basic landing pages that you can easily customize to fit the needs of your online shops.

• Male Fashion

The Male Fashion landing page template is very simple and chic, yet the functionality is high. You can see the salient headline where you can fit a notice of the ‘not found’ page and a short subtitle. There are links to social media accounts on the right side, which is useful for any e-commerce. At the bottom of the page, there are links for user assistance and FAQ.

• Gyms & Sport Club

This template has everything you need: it looks sleek and has unbeatable functionalities. A slide on the left section enables you to promote other items or introduce your brand to the visitor (it also has a spot for video, too!). At the bottom part, you can link your social media account to attract followers further.

• Security

At a glance, this template might seem like an underwhelming page. You can make a very special 404 page by customizing it to your needs. It already has the important call-to-action function: the sign-up button. With this button, you encourage people to create accounts on your e-commerce site.

• Home Farming

The Home Farming page concept is very simple. It consists of an image on the right side, a headline, subtexts, and a “how it works” button. However, this landing page is more than enough as a base for your 404 pages, as people will have an easier time navigating it. You can customize the CTA button to lead to your list of products.

• Footer-heavy Page

You might be surprised to know that people are beginning to be interested in the website’s footer now.  It might be because the page footer often contains important information for the visitors, such as contacts, blogs, and even career opportunities. You can play around with templates that pay a lot of attention to the CTA in their footers.

• Modern Architecture

You can easily modify the Modern Architecture landing page into the ‘not found’ page of your dream. The upper part of the page has important menus: About, Homepage, and Contacts. Its center portion is also styled as slides and supports video. You can post your brand’s campaign video there so that more people will see it.

• Yoga

Simple is great. The Yoga template fits this notion perfectly. Most of this page is covered by a single image. Because of that, the page is very easy on the eyes. However, on the upper part, you will see functional buttons that will easily lead you to other pages on the website, such as the login and product pages.

Improving Your 404 Pages

How can you improve your ‘not found’ page so that people will be more interested in making purchases instead of leaving your website immediately? Here are some wonderful tips that you can exercise in your pages:

• Design your ‘not found’ page to fit your brand’s identity by including the logo, color palette, and characteristic font.
• Tell the visitors what they can do because most people will need encouragement to hit the call-to-action functions.
• Ensure not to crowd the ‘not found’ page and maintain it as one page so users do not need to scroll.
• Use casual copywriting rather than the formal one so that visitors will feel closer to you.
• Optimize images on the 404 pages by using ones that represent your brand (need to be in the highest definition possible).
• Enable visitors to be able to contact you through any medium.

When building your e-commerce website, you should never overlook the 404 pages. Many big e-commerce shops have proven that their ‘not found’ pages can make significant sales. You need to use the right template and optimize it.