Since the beginning of social media, this platform has helped people connect, even though they are in different parts of the world. With the help of the internet, social media allows us to share information, form communities, and create trends. Also, over time, now social media has another function, namely as a means of building a business.
Talking about business on social media, of course, it’s not only about selling goods. Some people make money from social media by doing endorsements or paid promotions. Usually, this is done by people with large followers and a big influence on social media.
So, what makes these so-called influencers have many followers and are influential?
One of them is strong personal branding. Those with strong personal branding will easily attract attention, have many followers, and even influence the people who follow them.
The next question is, how do you build a strong personal brand on social media? Here are some ways you can try.
Know Your Potential
Internet users in this era are very intelligent and can judge whether the content we share matches our self-image or is just fiction. Therefore, before deciding on the image you want to form on social media, you should first identify your potential. Find out what makes you special and different from others.
You can create personal branding based on your hobbies, work, or whatever you like. If you manage to do it consistently, people who like your content will automatically come and follow your account. Remember, the main key to personal branding is, to be honest and consistent. In this way, other people will have a deep impression of your profile.
Create a Unique Name
This section is not mandatory. However, it will be more interesting if you have a unique nickname on social media. It is like choosing a “stage name.” Make a name that is unique, remarkable, and easy for others to remember. This will help people to recognize and remember you better.
In addition to being unique, make sure the name you use on each social media is the same. This will keep your followers from getting confused and feeling like they are dealing with different people. In addition, using the same name, both in the display name and in the username, can help your followers on one platform find you on another.
Create an Attractive Self-Description
Still about creating a profile, the next step to creating strong personal branding on social media is to fill out your social media bio as attractive as possible. Write down your short biography, what you like and don’t like, and anything about you that you find interesting. Make a short narrative in a style that reflects who you are.
Last but not least, make sure you update your social media profiles regularly. A profile that is always up to date will make your followers feel that you are a real person who is honest and genuine. In addition, self-profiles that are always updated also tend to be preferred by other social media users.
Create a Social Media Content Strategy
Personal branding on social media also cannot be separated from a well-planned content strategy. As mentioned earlier, you should be as consistent as possible in creating content. But more than that, you also need to work on it seriously. Even if the content you want to create has already been discussed a lot, it doesn’t matter. You can find a target audience that fits the style you create.
After recognizing your potential and your passion, create content based on that. Make proper planning, especially about when is the best time to upload it. To make it easier, you can also create your schedule so that your content can be delivered on time.
When developing your branding on social media, it’s difficult if you have to fight alone. Therefore, there is no harm in trying to find a community with a passion similar to yours. By joining the community, you can also do content promotion more easily. The traffic you get also tends to be more organic. In addition, you will also find it easier to get information about interesting events that can support your content.
Of course, you may still need other support, such as Ads. However, by creating connections, your chances of staying on social media are greater. Usually, from a small community that builds solidarity, some unique and humble influencers are born. That’s because everyone knows how difficult it is to support each other in the early days of a career.
Those are some ways to build personal branding on social media that you can try. The main key, make sure you choose a self-image that suits your personality and is consistent in your work. That way, you won’t feel pressured, and your fans will like you for being honest and genuine.