Promoting brands and products is an exhausting project. You need to work on many details to create a campaign that is cohesive and able to deliver the right message. In online campaigns, banner ads are common tools because they are practical and effective. It is tough to design them from scratch amidst the busy activities.
Saving Time with These 5 Banner Templates
You can use a template to speed up the design process to save time. Templates provide a base for the designer to develop their banner yet allow them to be creative with customization. Here are some banner samples to support your campaign:
The Dentist Template
This Dentist template proves that something simple can be so effective if you know how to make it. A large portion of it consists of a space for an image. The call-to-action function being added to this template is the “set up appointment” function. It is a perfect banner template to promote services.
The Professional IT Service Template
One look at the template, and you can see its professionalism. This banner template requires you to be very concise with the copywriting, which is beneficial as few people are willing to read through long copies. It has a slide feature, meaning that you can provide information about your brand or product in sections.
The Real Estate Template
If you are running a guest house or another form of accommodations, Real Estate can be a good base for banner ads. The design is very minimalist but interactive. You can add a menu like an aerial view to promoting your place to the guests. Additional functions like contact and about us to get closer with prospective clients.
The Driving School Template
Unlike the other templates in the list divided into two or more sections, you will have a centerpiece image in the Driving School template. The call-to-action functions are all located on the upper part of the website. The functions encourage users to create accounts, learn about the brand, and contact the brand.
The Gym & Sports Club Template
This template might have the most functions among the others. It has a vertical slide feature that lets you incorporate many details into the banner. People tend to discern information better when presented in this manner. The banner template can also accommodate your need to include a campaign video.
Tips to Enhance the Banner Ads Designs
Although you are using templates for your ads, you can still make enhancements to elevate the designs. The following are tips shared by seasoned designers:
Using interesting images (the more unusual, the better!)
The first thing that will catch people’s attention is the image. As you notice, the templates listed above are very image-heavy. Thus, you need to use an interesting image to encourage people further to scrutinize your ad. The image should have an interesting and even unusual point of view. However, it should not mislead the viewers.
Using emotive copywriting
It is not the time to be reserved in your language usage. In banner ads, you need to use emotive copywriting, meaning that your language choice must be able to deliver a certain tone. People who read your copy will mimic that tone in their heads and get interested in exploring your brand with such delivery.
Choosing the right banner dimensions
Your banner size is a big deal too. Internet users ignore some banners because they are not the size where people can conveniently understand the information. Some recommended banner dimensions are:
- Leaderboard (300×600)
- Large rectangle (728×90)
- Medium rectangle (300×250)
- Rectangle (320×50)
Choosing the right fonts and colors
The font and color scheme should be taken into account too. You need them to contrast the web page to draw people’s attention to it. The font should be easy for readers, meaning that you need to avoid complicated fonts. Meanwhile, the color should still reflect your brand despite being bold.
Banner ads are online marketers’ favorite tools because they can reach a broad audience. With modern AI, you can even reach a more specific target market with this marketing tool. You need to include the right call-to-action button on your banner and track the metrics so that you will be able to tell whether your campaign is effective.