Many big companies use outstanding logos as their brand identities, but not many people know that some leading ones use only simple yet unique logo icons. As a new business owner or a graphic designer, making a logo is not as simple as how it looks, though. Therefore, get to know more about these exciting icons. Find out some inspiring examples and how to choose the one that caters to your needs the best.
Why Do Many Brands Need Logo Icons?
The exact answer is we do not really need a logo icon. Some big, veteran companies like Coca-Cola and FedEx need no icons as their logos—their names alone are enough to sell out their products well. However, as a startup company or business, you need more effort to establish a great brand identity, and getting a logo icon can be one of those efforts.
Icons have more shapes, textures, colors, and characteristics to grab more of the audience’s attention than only a name. They can also deliver an essential message about your brand to those who wonder what your company is all about. So, if you need a logo icon, choose very wisely.
How to Choose the Right Logo Icons?
There are limitless ideas to get a unique logo icon but are you sure that is the right one for your brand? Consider the following tips to choose an icon wisely.
Decide your Brand’s Fundamental Message
Before even starting to find a logo, determining your business message is way more crucial. Which unique characteristic do you want your company to be—traditional, lively, youthful, trustworthy, professional, or others? You can only begin searching for logo icons to send your brand’s message to potential customers.
Make Sure It is Relevant to Your Brand’s Name
Who doesn’t know Apple Inc. and its globally known icon, which literally represents the brand’s name itself? Even though the giant technology company produces computers and gadgets instead of apples, we know that it is not a fruit-selling company just by looking at the icon. Another example is Puma, symbolized by a simple icon of a puma tiger even though it sells sports shoes.
Stay Simple because “Less is More”
Try not to complicate your logo icon, as it will leave your audience in confusion. Being unique doesn’t always mean complex. Instead, simplify your icon to your target audience’s level. Get the uniqueness from the textures, colors, backgrounds, and other elements. Just, remember that being “less is actually more.”
Keep in Mind Your Target Audience
As mentioned above, you have to know your audience’s comprehension, but first, get to know who your target audience is. Consider how much your logo icons affect them and how much you think your logo will drive them to take some actions—such as visiting your company website or even purchasing your products.
Some Inspiring Logo Icons for Business
If you search for inspiring logo icons, you will discover tons of them of various types, including geometric, abstract, emblems, pictorial, etc. Some graphic design template providers like Aqr Studio and Graphic River also offer new icons for your brand logo, such as the followings.
Golf Club Logo
This classic logo icon is excellent for a membership club of golf. As it implies, the logo really depicts a golf ball on a tee with a bow tie attached to it. It is simple yet elegant as it shows the company’s target audience’s class.
Triangle Logo
It’s definitely a very unique logo icon due to its splashy textures and four layers of purple hues. They keep it simple based on its shape, a single triangle. The best part is you can use it to describe any different types of companies.
National Geographic
Since 1997, this rectangular icon has been one of the most known logo icons in the TV industry. It is basically like a simple yellowish portrait frame, but it is said that the icon symbolizes the sun representing the global reach of the famous TV channel.
Spotify
The music app company has reached millions of its listeners worldwide only with a relatively simple logo icon. Sound waves inside a circle with a neon green color on the logo have successfully delivered the famous brand’s business message to its vast audience.
So, have you been inspired by one of the above well-known logo icons? No worries, just be yourself and create your own unique logo icon with bits of inspiration that we have conveyed to you in this article. Good luck!
