Skincare is one of the most profitable businesses that only grows with time. Graphic designers have opportunities to jump into this field by creating product mock-ups. Skincare manufacturers and brands need mock-ups to advertise their products professionally.
Designers have several challenges in creating skincare product mock-ups. They must reflect the types of products the brand has and look aesthetically pleasing. To do it perfectly, designers must understand the basic types of skincare packaging.
Before you create mock-ups, here are five container types skincare products commonly use.
Jars are packaging types for products that customers tend to buy in bulk. They are also used for products that are hard to or cannot be poured. Jars are popular containers for viscous cream or gel, waxy substance like pomade, or solid substance like powder.
Jars can be made of various containers. Many skincare brands now use thick glass jars since they give expensive look (even among cheap brands). PET is also a common material, giving jars both transparency and flexibility.
Tubes are popular packaging types for skincare product mock-ups. They are used to give consumers control over how much of the product they squeeze out. Since tubes often have their lids at the bottom for easier squeezing, the product used to fill these containers is usually creamy, waxy, or viscous.
Tubes are common for facial wash, body lotion, and conditioner. However, you can also find tubes that are filled with facial moisturizer, liquid face mask, and skin treatment gel. Smaller tubes are often available for BB cream and acne gel.
Pump bottles come in various sizes and pump types, and you can expect to see them among popular skincare product mock-ups. The pump mechanism gives more freedom to consumers to control the amount of product they use. They also keep the product from getting contaminated.
Depending on the sizes, pump bottles can be used to store liquid products like shampoo, shower gel, and handwashing liquid. However, you can also find pump bottles used to store body lotion, moisturizer, and conditioner.
Spray bottles are common container types for liquid products. In skincare, spray bottles are used to apply product more easily and keep them from getting contaminated. Customers also have more freedom in applying specific quantity of the liquid. Product kept in spray bottles are also more secured because the spillage risk is reduced.
Spray bottles are used in various ranges of products, from cologne and perfume to hair spray and facial mist. However, there are usually differences in designs for skincare and medical products.
Droppers used to be associated with lab chemicals and medical products. Nowadays, we could find skincare products that use packaging with droppers. Just like spray or pump bottles, they give customers freedom in determining the amount of product to use. Droppers now can be found on products such as skin serum and acne treatment.
Aside from these containers, skincare products also appear on compacts, airless bottles, and specially designed containers.
Ideas for Skincare Product Mock-ups
After choosing the right containers for your product mock-ups, you must make sure that the designs fit the brand identity. There are many directions you can choose to display your mock-ups in attractive ways. Some examples include:
Minimalist Product Mock-ups
Many skincare brands now use minimalist concept to feature their products. They use simple background colors and a little shadow, and just allow the products to speak. Graphic designers can design simple mockups with fonts that reflect the nature of the brand.
“Floating” is a simple special effect in design that immediately attracts people. You can make the containers look like they are floating or being thrown upward. This simple effect creates a dynamic look that makes the ads more interesting.
Product Mock-ups with Flower Stalks
Flower stalks are often used to display mock-ups of floral products. Jasmines, lilies, roses, and lavenders are examples of flowers that are often used in skincare ads. You can place the flowers next to them when creating mock-ups.
Mock-ups with Hands
Finally, adding the presence of hands will make your mock-up images more dynamic. Depending on the container shapes, hands can be positioned in various positions. The hand can hold the product on the palm, grab it gently, or take a little bit of the product from the inside.
Designing product mock-ups requires knowledge and understanding to make successful ad campaigns. Make sure you know about these product types and mock-up ideas before creating the best ads.