Companies, old and new, are investing a lot on their social media presence these days. They understand how important it is to gain people’s attention in those social platforms. How to perform a successful digital marketing project on socials? What kind of topics will attract people?
High Engagement is the Objective
Social platform is a place where people make connections with others. Overtime, the connection will evolve. Connections between users can form a community of followers or subscribers. These people may end up purchasing products offered by channels that they follow. There will be opportunities for partnership too.
Engagement is interaction with content made by a social account. It might be the number or likes, comments, and clicks that a post on social media receives. Account owners strive to achieve high engagement in their contents because it means that other users are enjoying them.
People understand the importance of having authentic engagement. Authentic engagement is done by real people instead of machines. Basically, it means that the contents receive responses from real people and not bots. Social platforms encourage such authentic interactions.
7 Social Media Topics to Engage Your Audience
To engage people on social platforms, you need to develop content that will entice them. Some types of content receive more engagement than others. Here are the top content recommendations that you should consider:
Competition (with reward)
Followers tend to be very competitive. You can create a competition on social platforms with interesting rewards to offer to you followers. The kind of competition to choose may vary, but it will be better if it represents your brand. For example, a dancing studio can hold an online dance cover competition.
Ask me anything session
This particular content is really intimate. Basically, you will need to go live on your social platform and interact in real time with the followers. Followers can use many methods such as DM (Direct Message) or mention/tag. They can ask anything related to your brand and you have to answer them right away.
The next type of content to add to your social account is a relevant tutorial. Social media users want to gain new knowledge from accounts that they follow. You can create tutorials of any kind, but it is better that the tutorial is related to your brand. For example, a hair salon may post a tutorial about taking care of curly hair.
People also use these platforms to unwind. You have to make use of that by creating fan quizzes that people can participate in. Platforms like Twitter and Instagram have certain features that allow you to make quizzes. Because this is just for fun, you should also make it fun and witty. The quizzes may relate to people’s daily lives too.
Many followers want to know what goes on behind the scenes. It is especially important if you already have a large following base. You can do live streaming during hours when your followers often access their accounts to increase engagement. The streaming can show daily activities or certain events.
Nobody wants to pass on special promos, especially if those promos are important to them. To boost engagement on social platforms, you can offer promotions that can only be used by people who interact with your contents. You may give a special price for a follow or a like on your post.
If you have a brand that promotes products or services, social media can be a great place to introduce them. Each platform offers ways to create posts. You can make image and video contents to introduce new products. Creativity is highly encouraged if you want the new product posts to attract people.
Visual Element Can Enhance Engagement
It is necessary to acknowledge the importance of visual elements in crafting contents on social platforms. People are invested in posts that are attractive visually, so you need to create them carefully. You can look for some templates to make the process of creating content. It can make the progress faster.
The aforementioned ideas are very interesting, but putting them into practice may be difficult. You must have a solid team behind your social media accounts if you want to increase engagement and presence there. The key is being consistent and analytical when it comes to managing your account. You will gain a good result from that.