A digital marketer often works on multiple projects at a time. This is a difficult task as branding consists of many different details. For example, if a company wants to level up branding on social media, they must consistently make posts. Templates are a solution to cut your workload.
Branding with Social Platforms
Social platforms like Facebook, Twitter, and Instagram are the perfect media for brands to get intimate with their market base. People use these platforms to gain connections with others, whether on a professional or personal level. Brands should be able to make use out of this desire to connect.
Making your brand known on social platforms is not easy, though. There are some things that you must do to make sure that you are in the right track, such as:
Determine the voice of your brand
A brand needs to determine their voice before taking off on social platforms. The brand’s voice is the message that it wants to convey to the audience. People will have an easier time remembering brands that have a certain “voice”. Doing this in the beginning can ensure consistency across all of your promotional channels.
Tailor approach according to target audience
The next thing to consider is the characteristics of the target audience and the right way to approach them. Characteristics of the audience can determine various things, like the tone of your copy and types of social media contents to present. For example, if your target market is young, you should use casual language in your posts.
Consistent assessment of performance
This facet differentiates people who use social media for leisure from those who use it for branding. If you want to make sure that you are heading in the right direction, you need to assess the performance of your contents constantly. It means checking the stats to see engagements to your posts. It can help with making improvements.
Visual design that supports your message
Last but definitely not least, you need to use attractive visual design that suits your brand. The visual design must be representing your brand in many ways. It is about the logos, color choice (as color represents mood), the font, and images. A successful branding occurs when people recognize your brand from your visual contents.
Templates Can Get You to Your Objective Faster
Social media managers need to fulfill high targets in this digital marketing era. There is a high demand, but at the same time very little room for errors. Templates can help you do your work more easily. Some people insist on curating their contents from scratch but it can be more burdensome later.
Templates can reduce the time needed to work on a content. You only need to make a few adjustments for a new content on the template and it will be ready to use. Additionally, templates ensure that you will present contents that are consistent every single time. It will make branding easier.
There are some templates that can help you with your company’s branding. Check the following list for inspiration!
Adopt Pet Template
This template is simple yet has a bright vibe. The basic color palette consists of white, blue, and pink, but you can tailor them to suit your brand even better. It is the right kind of template if you prefer the textual content to be less significant than the image. However, to use it, you must use strong images.
“Chic” is the word that may appear in your mind after checking on this template. Compared with the previous template, this one has a bigger emphasis on images. If you use this template, your account will appear like a catalog, which is why it is perfect for e-commerce accounts.
Get Fit Template
The Get Fit template just has a vibe of fitness throughout. It uses the combination of orange and yellow as the basic color palette. This template also highlights the importance of good images, although in a different form from the previous two on the list. You can also make a promotion slide with the template.
Food Court Template
The brightness of the Food Court template will immediately attract engagement. This template allows you to include images and texts at the same time. You can opt to put the images at the center or at the side. It is a great template if you want to introduce new products or offer special promotions.
Branding on social media is a tough call. There are many things that the managers must pay attention to. Templates can make the workload more bearable.