Ads design should not only have an attractive color choice and layout or provoking yet creative copyright but also need captivating elements like riveting fonts. Sans serif is a typical font used for headlines and now for digital media. There is a condensed sans serif typeface that could add modern and striking impact to Ads design.
The condensed font, in general, has a specific characteristic that has a narrower set-width compared to the classic fonts.
Why Use Condensed Fonts?
With the narrow and thin body, where the height is taller than its width, the placement and combination of condensed fonts are pretty tricky. For website usage, the condensed fonts are rarely used since it has a narrow spacing between the letters and a remarkably thin build.
However, the condensed font is mentioned to be an impressive element of art if you use it to emphasize something rather than to produce a readable text. Since copies of ads, both in digital or conventional media like billboards, are commonly concise, using condensed sans serif fonts can work the arts up.
As cited from Tympanus, one of the reasons is its thin body; the condensed sans serif fonts can optimize the space for a more important ad material, such as an object illustration, an image, or other foremost graphic material.
This font is also good for delivering an emphasis message in the ad copy material. A trick to make the condensed font more legible is to use a wider point size. Some of the condensed sans serif fonts have a narrow yet rounder build. You can pick those condensed font types as your ad font element and combine them with other, more legible fonts.
5 Recommended Condensed Sans Serif Fonts For Ads Material
The first on the list is categorized; Jameson Sans Serif Condensed has four different styles, which are base, round, splash, and press. This font somehow dimmed a vintage and industrial look in all its styles, and yes, the inspiration came from the western lettering in the good past.
Jameson will not only catch the attention as heading, logo, banner, or other ad design but also for product packaging.
The other sans serif condensed font is called Stellar, considered slightly thickened since the x-height is taller. Inspired by the wide and rich galactical space, Stellar comes with different weights to respond to users’ ideas and needs.
Stellar will match diverse idea personality, whether a big like a galactical idea or an influential atomic idea. Stellar is extremely noticeable when put in a magazine as an ad headline, block letter to announce event through magazine or billboard, prints for product labels, and packaging.
Landasans have the characteristic of a condensed font which is narrow with a super-thin body, but it still looks awesome and provides good legibility. This font was crafted to fit 8 different weights with 360 glyphs.
This sans serif font looks clean and modern. And, with matchy color combinations, Landasans will give you striking headlines, magazine text, banners, branding ad materials, signage, and even book cover.
Afternoon coffee is also a condensed sans serif font, but it is more casual and offers a chill vibe with its rounded build. With its effortless, handy yet modern style, Afternoon Coffee will be a good match for ad material related to today’s trends for young people and young adults.
Afternoon Coffee has uppercase and lowercase, along with western alphabetic support. Users can get the free version for personal use only and buy a commercial license.
Comes in two weights: regular and round, Yafeu regular is super thin! However, an example of a poster using Yafeu Sans Serif Condensed proved that it has a good quality of legibility.
Using it as one of your ad’s design elements will add a fashionable and luxurious touch to it. You can get a complete package of Yafeu with four different features, diverse glyphs, and three file formats of TTF, OTF, and web font kit.
Yafeu is also created to support European languages.
Although some consider Sans Serif can be boring, the fact shows that sans serif is getting richer time after time. The development and creation of its derivative versions run fast and are ready to meet different needs, from Webfont to Ad materials. Need another inspiration? Do not hesitate to check out some of our sans serif fonts with just a click away!