Nearly daily, we relate to food logos as we grab a box of cereal from the cupboard and a carton of milk from the refrigerator. That’s not to mention when we grab a bag of potato chips and a few bottles of soft drinks at a grocery store. On our way home, we go past a café and a restaurant, thinking we may have a cup of coffee and a slice of pizza before we ‘touch down’ at home.
The food logo plays a big role in driving us to make so many choices. Then, what makes a good food logo? The following paragraphs may help you find the answer.
What Factors Create Good Food Logos?
In terms of a food logo design, you must focus on the facts and traits of the food industry. To begin, the logo you are designing should appear delicious and tempting, whatever the product is—whether it is a tasty snack, finger-licking fast food, or comforting dessert.
In addition to that, looking trustworthy is also a great trait for food logos. Eventually, consumers need to trust the brand you are presenting before they decide to enjoy the product. That explains why creating a logo with a professional and unique display is very important. Remember that the logo needs to be one of a kind as many other products sit along with your brand on the supermarket shelves.
Sounds quite intimidating? No worries, even if you are experiencing a designer’s ‘block’ or lacking great ideas now, you can always count on websites that provide logo templates and/or creators. One of which is Aqr Studio offers numerous food logos templates.
The 5 Best Concepts for Food Logo Designs
Before designing a food logo, consider the original concept of the logo design. How do you want the logo to look? And how do you want the audience to perceive it? Below are some ideas that may be helpful for you to develop a good food logo concept.
Direct Food Logo Concept
Sometimes being on point is necessary, so you need to get as simple and straight as possible regarding logo design. One of the most famous examples is Burger King, which directly puts a juicy, red brand name between two bright orange buns. Another example is Dunkin’ Donuts, with thick, fluffy fonts in shocking pink and orange colors and an illustrated cup of hot coffee. The type of logo is perfect for brands building on one primary product.
The idea is that you want your potential customers to know you’re selling one specific product. The key to this concept is obviousness; all you have to do is place or overlap the image closely with the text. These food logos are simple, compact, and creative.
Minimalistic Food Logo Concept
As the name implies, this type of logo is minimal in everything, such as colors, texts, and images. The space between the entire elements is also given generously, making the logo look very modern, clean, and highly readable.
Timeless Food Logo Concept
If your product is of home cooking style or baked food, you may want something more traditional and timeless. The type of fonts and illustrations would be perfect in vintage style. That way, your logo will present a product that brings back sweet memories and offers trustworthy and long-lasting customer commitment.
The food logos usually come with curvy serif fonts in rustic, earthy tones and traditional drawings and line shadings. The timeless logos would appear to have been endowed through several generations.
Bold Food Logo Concept
You need this logo for brands of snacks, fast food, dessert, or any food and beverage that commonly target younger consumers. Some popular examples are Chili’s and Pizza Hut, which emphasize daring red colors and bold and thick fonts. The images they use are also in bold mode, making them appear even ‘loud,’ fun, and confident.
All-in-One Food Logo Concept
This kind of logo can either be clean and simple or realistic and detailed—depending on how you want it to be. It usually showcases images of food ingredients representing brands of vegetarian or vegan products, farm-to-table restaurants, and fruit and veggie suppliers.
So, have you yet got a ‘mouth-watering’ concept for your food logos? If you’re still left in confusion, there is always Aqr Studio ready and steady to help you with various logo templates. All you have to do is download and modify them in no time!