Clean, minimalist, stylish, and full of power are how to describe sans serif fonts. The typeface is one of the most popular and versatile ones. Countless brands across the globe—including the massive ones like Google, Spotify, and Netflix—have used the font for their logos, thanks to its legibility and modern look. No wonder a modern look means professional, perfect for brands that expect to show their high credibility in providing their service and product.
Why Choose Sans Serif Fonts for Your Brands and Logos?
A sans serif is essentially a font existing without any small dashes or ‘tails’ at the tips of each letter. Based on both words’ etymology, serif is derived from an old Dutch word meaning “line” or “dash” while sans is a French word that means “without.” That explains why a sans serif is a font with no dashes attached to it.
Meanwhile, a serif font is the other way around: it is a font with little dashes or curves on the tips of each character (look at Times New Romans as an example). That way, the font looks more old-fashioned than its counterpart, sans serif. This can also tell us which font looks better for brands and logos—indeed, the latter! The question is, why choose sans serif fonts for the purpose? Below are some excellent reasons for you to consider:
- The fonts are known for their readability and clarity, making them suitable for information sharing in a crystal clear way.
- They are bold and heavy that they are captivating enough as a branding image.
- They are versatile and can work out for many branding styles in many industries such as technology, fashion, sports, automobiles, consulting, fashion, and manufacturing.
- They are also perfect for minimalist company logos.
5 Recommended Sans Serif Fonts for Brands and Logos
If you need sans serifs for your business logos, looking for websites that provide the font sets is not a difficult thing to do. A list of prominent providers for this downloadable stuff and Aqr Studio and Envato Elements are included. Below are some of the most recommended sans serifs that both providers can offer:
It is a modified sans serif since you get to connect between each character with artistic dashes making it slightly look like a serif. You can use the font for many purposes besides brands and logos, like designs for T-shirts, jerseys, and mugs. The font features more than you need including symbols, ligatures, glyphs, alternates, numerals, and so on.
As one of the all-caps sans serif fonts available, Big Bass is perfect for your company logos. Capital sans serifs shows that you are seriously running your business and deserve high credibility from many potential customers. The font set includes symbols, uppercase letters, ligatures, unique alternates, and multi-language supports.
The cheerful sans serif has a shading effect that makes it even more fun and eye-catching. If you want something lively for your branding image, Qiasan can be the solution. You may download the font set with several exciting features, including special ligatures, both uppercases, and lowercases, symbols, unique alternates, as well as supports that come in multiple languages.
Raisa Lovers Font Duo
As the name implies, the font is a combo between a script and a capital sans serif. Looking elegant and beautiful at once, the duo can work very well for product branding, especially in creative industries like fashion, magazines, and many more. With a large variety of ligatures and extraordinary alternates, your logo is ready to blow many people’s minds!
This is one of those sans serif fonts that look very friendly and modern, which is ideal for logos—particularly for gaming and tech companies. It consists of many essential components like symbols, all-lowercase letters, ligatures, etc.
Have you got what you really want for your company brands and logos? The five recommended sans serif fonts above may help you with the design. Not to mention that the fonts are multifunctional; they can elevate numerous things aside from logos, such as the headlines of your magazine covers and the display of your designs. Explore the official website of Aqr Studio for even more trendy options of sans serif font.