People can feel hungry because of anything related to food. The cause of hunger can come from the taste, smell, and visuals. For the visual aspect, people are not necessarily required to see what they can eat to fulfill their hunger.
Some appetizing-looking logos are enough to make people have some water in their mouths. Then, how do we make such logos that starve people? It turns out there are some key elements that make logos have that kind of power.
Appetizing Color Scheme
Color is the first thing in a logo that people see, so it is important for the color scheme to be chosen correctly and eye-catching enough. Food brands or restaurant logos often use a color scheme based on the ingredients of the products they sell.
In many popular existing logos, warm colors like red, yellow, and orange are the most commonly used as the color scheme as most of them have meat and grain-based products. These colors, especially red, are proven to make these logos look appetizing. In addition, green is commonly used for organic and natural brands.
Some examples of popular brands are McDonald’s, Burger King, Kentucky Fried Chicken, Pizza Hut, and Wendy’s. All of them use the warm colors scheme for their logos, with other colors for small details of some logos. Moreover, the logo of Subway is an example of a logo with green color.
It is believed that warm colors look tastier than any other colors as they reflect the color of many edible things. Therefore, colors rarely found in nature for edible things, like blue, are better avoided, although blue is good for some details in a food logo.
For the typography, there is no specific requirement of what font styles, sizes, or colors should be used for certain food brands. The best choice depends on the brands or restaurants’ personalities they want to show their customers.
For example, if the brand is purposely made with some old-fashioned styles, a retro font is the best font style to be used. On the other hand, if a modern approach is preferable, a simple and modern sans serif font is a better one to be considered.
Some brands use beautiful but rather difficult-to-read script fonts for their logos since the aesthetic is more important than the readability of words on a logo. Some others use solid sans serif fonts, while many other font styles can be considered as well.
It is important to show the products sold by restaurants or brands straight away with symbols in their logos. However, the symbols need to reflect the products truly. For example, it is weird for a restaurant to use a fish symbol, but it only sells hamburgers.
Speaking of hamburgers, McDonald’s and Burger King are some famous food brands that reflect their products correctly and interestingly with their iconic logos. Both sell hamburgers, but only Burger King reflects them with the red brand name depicting the patty in the middle of two yellow buns.
McDonald’s logo, on the other hand, instead of depicting people’s favorite hamburger, reflects another people’s favorite french fries. The iconic ‘M’ shaped golden arches look like two pieces of french fries joined together.
Last but not least, all three elements above can also be used for a food logo’s special features by themselves. As it is called, special features mean something that makes a logo one of a kind in a good way.
Special features can be some details with hidden meanings or just tricking some people’s eyes. Let’s take the previously mentioned golden arches of the McDonald’s logo. Some people might only recognize that the ‘M’ symbol is merely the brand’s initial, but they might not realize it is from two pieces of french fries.
In conclusion, if you want to make a logo for your food business or your client’s, do not forget to follow the requirements above. If people feel hungry by just looking at your logo, people would want to eat your products again and again in no time.