People love to be entertained by many kinds of entertainment, and some sports are people’s favorite. Thousands can see a football, basketball, motorsport match, or other of fans and millions from many platforms. Therefore, it is prevalent to see logos of brands appear because of sponsorships.
EA SPORTS Logo
Electronic Arts are one of the biggest game developers in the world. It has produced many video games in many genres, including sports. For that genre, this game developer has its division called EA SPORTS, which logo can be seen in many sporting events like football, basketball, American football, and others.
The logo appears in many sporting events because Electronic Arts has the official licenses of certain competitions that give the developer the right to make the official video games. Therefore, if the logo appears, it means the games of those sporting events are available from the game developer.
One of the most popular games from Electronic Arts is a football video game, FIFA. The video game is great to be played alone or with friends, either online or offline. It has very realistic gameplay that makes fans of the world’s most popular sports enjoy playing video games.
Other video Electronic Arts games in the same genre are the MADDEN American football game, the NHL hockey game, the NBA LIVE basketball game, the UFC fighting game, the PGA TOUR golf game, and the recently licensed F1 motorsport game.
Emirates Logo in Football
In this modern era of European football, a big percentage of football clubs in the continent are sponsored by Middle Eastern companies, or even owned by Middle Eastern wealthy investors. It has proven successful with recent examples from Manchester City and Paris Saint-Germain from England and France, respectively.
Both football clubs have become top-tier teams in recent years mainly because of the Middle Eastern influences. One of those football clubs, Paris Saint-Germain, had been sponsored by Emirates, an airline giant from the United Arab Emirates. The writing ‘Fly Emirates’ had been decorating the team’s jerseys for several seasons.
Emirates is sponsoring several big European clubs from various countries: AC Milan from Italy, Arsenal F.C. from England, Olympiacos F.C. from Greece, Olympique Lyonnais from France, Real Madrid from Spain, and S.L. Benfica from Portugal. For Arsenal F.C., the stadium is even named the Emirates Stadium.
Emirates is also sponsoring football competitions. The oldest national football competition, the F.A. Cup, is a competition sponsored by Emirates, so this English football cup is currently called the Emirates F.A. Cup. The Asian Football Confederation tournament is another one Emirates is sponsoring.
Moreover, Emirates’ latest logo writing, ‘Emirates Fly Better,’ also appears in other sports like rugby, tennis, motorsport, horse racing, golf, cricket, cycling, and sailing.
Red Bull Logo in Auto Racing
From a tired businessman because of jet lag to a championship-winning Formula One team, the journey of Red Bull as an energy drink company is like no other.
The company’s humble beginning was started when an Austrian businessman, Dietrich Mateschitz, tried to get rid of his jet lag during his trip to Thailand with a local energy drink called Krating Daeng, Thai for red bull.
Dietrich Mateschitz was very satisfied with the energy drink, so he returned to Austria to rebrand the energy drink as Red Bull. Nowadays, the iconic logo of two red bulls facing each other on a yellow circle can be found in many extreme sports, including auto racing.
Similar to the other logos, the Red Bull logos can be seen in many sporting events as the brand sponsors those events along with some athletes and teams. But, unlike the other brands, Red Bull owns a team, not just sponsoring some.
Red Bull has a Formula One team with the name ‘Red Bull Racing,’ currently dominating the competition. The brand started its F1 journey by sponsoring some racing teams, but the owner wanted full control of the team. Therefore, he decided to buy a dying team; the rest is history.
Sponsoring athletes, teams, or sports competitions is a clever approach for a brand to be recognized by people. You can also invest in sponsoring your local sporting activities for the marketing purpose of your brand. Still, do not forget to make an eye-catching logo to be easily recognized by people.