89% of B2B marketers have reported that brand awareness is their priority. With many social media platforms around, they consider making that happen through some of the popular ones online.
Why Elevate Your Brand Through Social Media?
Why not? Even new, local brand names can grow big on social media these days. This is not just about the size of the platform. As a B2B marketer, you must also consider other users as its potential marketing target. Your business can grow with the right choice of a social media platform.
The elevation of your brand through social media works wonders once you get to engage with the right people. Before you decide, let’s check each of these platforms on how to create brand awareness there.
Facebook (Including Facebook Messenger)
So far, Facebook has about 2.9 billion active users per month. Getting started on Facebook is easy since almost all useful features to promote your brand is here. Text, images, video content, and stories are here.
There is only one hint to consider: the algorithm on Facebook prioritizes content that sparks meaningful interactions and conversations between people. You may check out their guidelines on marketing your business with them.
YouTube
YouTube has about 2.2 billion active users per month. This is also the second largest social media site. Under Google as their parent company, YouTube is even considered the second largest search engine after, of course, Google.
If video marketing is what you need to elevate your brand, then YouTube is the right place for that. To make it more effective, check out YouTube SEO. You may even consider putting your brand ads on YouTube. Even for a minute before other videos, your brand is guaranteed to be remembered better by viewers.
More than 180 countries in the world use WhatsApp as their source of digital communication and interaction. What started off as a text-message-based platform to send texts to family and friends, WhatsApp has also grown into a platform for business interaction.
With two billion active users per month, WhatsApp is now equipped with WhatsApp Business App and WhatsApp Business API. You can elevate your brand through your profile picture, caption, and even daily statuses.
Since the beginning of its launch, Instagram has been consistent as a visual social media platform. You can showcase your products or/and services with photos and videos you post here. These days, Instagram has more interesting features, like stories, reels, live videos, and IGTV.
Instagram also offers you to create an Instagram business profile. With this, you get to benefit from the rich analytics of your profile and posts. You can even schedule your posts via third-party tools. You do not even have to log out of your personal account. All you have to do is switch it to your business one.
Released in 2011 by Tencent, WeChat has been dubbed a Chinese version of WhatsApp. WeChat also started off as a text messaging app before transforming into an all-in-one platform. Besides texting and phoning, you can also buy things online, pay bills, transfer your money, make reservations, and many more.
Since most American-made platforms are banned in China (like WhatsApp, Google, and even Facebook and Twitter), you might want to consider WeChat if you wish to boost your brand in China. You may find your potential future customers here with about 1.26 billion active users per month.
The Conclusion
There are many social media platforms out there that you can use to elevate your brands. Of course, there are some things that you need to keep in mind before you simply blast away your brand promotions there:
- What is your brand profile like? If you target gen-z, it is best that you go to social media platforms with users from that generation. If you target older users, Facebook might be the place for you.
- Make sure that your brand promotion content is adjusted to the format. For example, you have to create different posts between a text-based promotion to video content promotion.
- If the social media platforms you target may not be accessible in the country of your target users, choose the one they can access. (Like WeChat in China, for example.)
All in all, here are some social media platforms that you can use to elevate your brand. What do you think?
