There is no denying that the power of social media as a web element in business is still on the rise. Right after Facebook’s popularity, many other similar platforms started rising as well. However, not all have lasted that long. There are so many that have closed down or retreated as mobile apps only.
The Power of Social Media In 2022
So, how influential is social media in 2022? After the Covid-19 pandemic, which began in 2020, more users have been more active on their social media platforms. Many businesses seek this opportunity to promote their products and services as well. For personal to business purposes, here are the powerful social media platforms in 2022.
Since its launch in 2011, Twitch has gained fame as an online gamers’ favorite platform. Players can live-stream as they play online games while interacting with other players and their audience (or followers) – all in real-time. However, Twitch can now be more than a fun space for online gamers and professional e-sports stars.
Based on the 2011 HubSpot Blog Research, there are 75% of B2B social media marketers planning to increase their investment in Twitch. Many brands can take their pick, whether it is product placement, homepage carousel, and live broadcast integrations.
Starting off as a gaming platform in 2015, Discord has now transformed into a chat app. With more than 100 million active users, this platform operates on servers. There are community groups that allow chats by video, audio, or even simple texts. Even users can start their own server and add other users to join their community.
Since Discord has not added any ads yet, this place can be an organic play for brands. New names can start promoting their brands here without having to compete against the already premium and successful competitors. Plus, you cannot just add anybody randomly without knowing their usernames like other social media platforms, so it is safer.
Founded in 2016 before being launched a year after that, TikTok first appeared as just a social media platform for fun videos. Imagine a combination of Vine and Musical.ly, where you can play the video on a loop and add some fun special effects to it. Have some AR filters, texts, and musical overlays to spice things up.
TikTok is expected to have reached 1.5 billion in 2022. Many premium brands like Guess have started experimenting on TikTok to stay relevant and hopefully gain younger customers. After all, TikTok has been adopted by users younger than 30 these days.
Although rather segmented (since it can mostly be accessed via iPhone and not by Android products), Clubhouse offers something unique. Since it launched in 2020 (shortly right before the Covid-19 pandemic), Clubhouse only offers audio connectivity between users.
You may consider this a mini-podcast, but you get to share information with your audience in real-time. Yes, they can respond to you right away if they are in the same room as you. So far, Clubhouse has about ten million active users per week.
Twitter has started gaining more interested users since its latest feature, Twitter Spaces, was launched in 2020. Similar to Clubhouse, Twitter Spaces offers an audio-interaction room where people can talk to each other regarding a specific topic the admin chooses. Anyone can join if they are interested in the topic.
So, instead of ranting endlessly on Twitter threads, let’s try this dialogue-friendly, non-visual platform in the majority. It is a serious competitor to Clubhouse, because Twitter can be accessed not only through the i-Phone. Besides, Twitter itself has been around longer than Clubhouse.
Consider this app a mini YouTube. Founded in 2016 before being launched in 2018, Caffeine.tv allows you to create live video broadcasts for your friends and followers. Caffeine can also be a competitor to Twitch since you can also live-stream as you play online games while interacting with your viewers.
Instagram has to stay relevant in order to beat TikTok, so out came to their latest feature called Reels. Just like TikTok, you can create any short videos with extra emojis, special effects, and cool captions to spice them all up. You can share them as posts or Insta-stories.
So, here are the trending social media platforms in 2022. Still good for fun, they are also suitable for your digital business promotions.