According to a recent MIT study, readers’ emotional responses to text are negatively impacted by font that isn’t visually pleasing.
Your brand’s subliminal message is sent to readers in part by the fonts you use. When it comes to visual branding, choosing a typeface that represents your company’s personality and beliefs is a critical component.
If you’re looking for the appropriate font for your business, you’ll need a few key pieces of equipment in your toolbox.
Many more topics will be covered, including how to choose a typeface, examples of successful brands and their typography, and many more.
The time has come; let’s get started!
What Exactly Does the Term “Branding” Mean?
To build a brand, a company, product, or service must first become more memorable in the eyes of the general public. Companies use a strategy known as “brand positioning” to make it easier for customers to recognize and connect with their brand and offer them a reason to prefer their products over those of their competitors.
In today’s world, there is more to branding than just a style or a logo. Emotional “gut feeling” reactions have evolved to express the customer’s perception of a company.
Your company’s brand is made up of all the different ways that people perceive you. Branding refers to the actions you take to develop your brand.
This post outlines some of the most important reasons why you should consider branding for your organization.
What is typography
Typography is the art and craft of arranging letters and characters known as type. Additionally, it applies to other typographic features including letter size, line length, and page spacing. Typography’s goal is to create language that is both easy to understand and visually beautiful so that your product or service will be more widely known.
A wide range of creative professionals, including graphic designers, art directors, and novelists, use it in their work. Letter arrangement has become easier in the digital age, but the portrayal of the text remains an issue for companies’ creative staff.
Why is typography important for your branding
Typography conveys meaning
Typography is just as important as color when it comes to communicating your brand’s values and tone. As a result, each typeface classification conveys a distinct set of meanings about your company’s identity and mission.
Typefaces are divided into so many categories because each one conveys a distinct feeling or impression. Examples of modern-looking typography include the sans serif typeface. A lot of today’s designs are clean, basic and easy to read, making them ideal for a wide range of applications.
Contrary to popular belief, while serifs may appear vintage and give off an antique vibe, they are really preferred for longer-form content like books and blogs because of their readability.
Helps to add personality to a design
Typographic design is known for its ability to add a uniqueness to a piece of artwork. As a result of a well-considered choice of typefaces in your design or website, you may make it appear welcoming, playful, serious, and so on. Fonts can be used to convey the personality of your brand.
Here are a few examples of fonts that convey a variety of feelings:
Enhances the value of your company’s brand
A brand’s values and tones can also be established through typography. There are many ways in which typefaces can symbolize businesses, based on what they do and who they are. This is why there’s so many different sorts of fonts because they represent different feelings and outcomes in a design.
Brand recognition is built through typography
When it comes to your brand’s visual identity, typography can have a significant impact on how your customers view you.
The fonts associated with well-known brands like Coca-Cola, Disney, and Harry Potter are readily recognizable to most of us, and we’ve all seen the outcry when companies like Apple changed their well-known typography.
It’s no secret that a growing number of organizations are placing a higher value on typography than ever before.
Stop your audience in their tracks.
Last but not least, there are many other factors that contribute to the decline in human attention spans. Brands need to grab the attention of their target audience now, while the world is in a state of flux. In order to do this, graphic designers rely on typography’s ability to immediately grab the attention of the reader.
Colorful graphics and catchy copy are commonly believed to be the sole elements required to create an eye-catching commercial by the general public. Most of the time, though, it is the typography that grabs the viewer’s attention. Fonts that grab attention include this one:
How to pick the best font for your brand
Find out who you are as a brand.
In order to be successful, a brand must have a distinct personality. Your clients will remember your brand if it has a distinct personality. As a result, more people will be aware of your brand.
Your brand’s voice, color palette, logo design, and fonts should all communicate your brand’s identity in a consistent way.
Take time to think about how you want your company to be regarded before you begin searching for the right typefaces.
Recognize the unique characteristics of each typeface family.
The concept of font categories may be unfamiliar to those who are not typography aficionados. However, they can be an excellent starting point in your quest for the ideal fonts for your company.
Font categories are categories that aid in the selection, pairing, and identification of typefaces. You need to know each category’s distinct characteristics to pick the best font for your brand image. If you’re looking for anything specific, they’ll help you limit down your options.
You should ensure that your brand typefaces fit the following three essential criteria:
A few final checks should be made before presenting your chosen brand fonts to a client or management, after you’ve selected one or two fonts.
A brand’s fonts should be adaptable.
If you’re going to be using these fonts for a long time, you’ll need to make sure they perform well on all platforms..
When using your branding fonts on your package design, your blog or in public presentations and static social media photos, make sure you prototype up ideas for each application.
Multiple font weights should be included in brand fonts.
There should be a style guide for your brand that details the different font weights and how they work together to create a clear text hierarchy.
Headers, subheadings, body copy, pop ups, and quotes all have distinct font weights that you’ll need to employ to distinguish between them.
Brand fonts must be legible
Finally, brand fonts need to be readable. All content that is styled in your branding fonts should be easily readable and understandable, regardless of whether it is capitalized or lowercased.
7 best fonts inspiration for your brand
Now that you know what it takes to create an awesome typography for your branding, now it’s time to actually put it into use using these font selections that we have prepared for you.
Leatherback, one of the most popular fonts for logos and branding, provides handwritten lettering a modern look. You may use this charming script to add a personal touch to your invites, logos, and other printed items. If you want your company’s graphics to look professional but also current, choose this font.
These gorgeous women have graciously shared their appreciation and enthusiasm for this typeface with everyone else. The inspiration for this typeface was drawn from these wonderful women. Using the Raisa Lovers branding typeface, you can transform a simple brand into an eye-catching piece of art.
If you are looking for items that never go out of fashion, typographic brush strokes may hold the key! Because of her delicate style, Blacksmith Handwriting is an excellent choice for your next branding endeavor. Be prepared to become the center of attention once your message has been amplified using subdued colors and visuals.
Blacksmith Handwriting can assist you with the design of an invitation, a social media post, or even a piece of home decor.
Dark Cathedral, unlike other branding typefaces, has a more current, up-to-date sensibility that skillfully mixes metal and edgy looks. This flawless script enhances the elegance of your brand while maintaining a natural and elegant appearance. That Nevertheless, when it comes to branding initiatives that demand a harsh yet unforgettable style, Dark Cathedral is an excellent choice.
Santiago vintage is a great choice for your next marketing project because of its soft and delicate look. Colors and images should be kept to a minimum to avoid drawing attention away from you.
Your greeting, social media post, or even a piece of home decor can benefit from the Santiago typeface.
When it comes to branding efforts, Spillages typeface will rapidly become your go-to choice. With this Instagram typeface, you can create stunning posters and stationery. With the Spillages typeface at the forefront of your project, it’s straightforward to leave an impression!
There are many curly flourishes in Folkway, making it a lovely decorative font for titles and website headers alike. There are numerous accents used to mimic the look of calligraphy in illuminated manuscripts, making the lettering more visible.
Examples of successful typography in branding
Your brand must be distinct in order to stand out from the crowd. When done appropriately, it will effectively communicate your organization’s core values and distinguishing qualities, earning you great reviews in the process. Here are a few examples of companies and businesses that have made a profit through their branding efforts.
Coca-Cola has a global marketing strategy that is unmatched. Because of their constant efforts, they have shown that a brand’s name can last decades on the market.
Because of the company’s timeless ideals and messaging, Coca-Cola has been able to thrive. You can’t help but be drawn in by the familiarity, enthusiasm, and desire to share that joy with others that their brand exudes. Thus, Coca-Cola guarantees that each country’s Coca-Cola is distinct.
Starbucks relies on customer satisfaction to be a successful business. Interior design, serene atmosphere, fresh-brewed coffee, a welcoming staff, and lightning-fast service are all considerations at this coffee house.
Because of the rise of social media, Starbucks has been able to enhance its marketing efforts. Because they receive the same high-quality coffee and service, Starbucks customers all around the world are united in their joy.
For this reason and others, Airbnb is now available all over the world. It’s because of this that they’re excellent storytellers, which fosters trust between hosts and their guests. This plan was developed by the company’s Chief Marketing Officer and has allowed the brand to spread over 190 nations. Airbnb has become an essential part of any trip these days, and it’s nearly difficult to plan a trip without using it.
It has always been a top priority for IKEA to create and sell items that enhance the lives of as many people as possible. Because of this, they ensure that their products are accessible to everyone, regardless of where they live.
IKEA is also a major player in the retail industry because to its keen ear for customer feedback. Because of this, they provide DIY items that can be developed by the consumer. They came to understand the potential of tying a specific person or thing to a specific product.
These are some of the best practices and fonts for branding that you need to get your business up and going. Start producing with the one that works best for you!