A brochure is a flyer, pamphlet, or small book designed and printed as a medium for companies to advertise their product or services. This little piece of paper played a major role in marketing during a time when the term ‘digital advertising’ still sounds like a distant future. It is primarily used to spread information about a company, organization, product, or service to prospective customers.
They are primarily printed on a single piece of glossy paper to emphasize the sense of premium quality. While advertisers want to cram as much information as possible into a single piece of paper, they usually only include a summary of those information and the ways customers can contact them.
Benefits of Brochures for Brand Awareness
Even in today’s digital society, advertisers still put their ads on printed media like pamphlets, billboards, newspapers, and magazines. This is because people are still used to the feeling of holding something they refer to from time to time.
Printed media give the reader a personal touch—something digital media still cannot replicate. Moreover, getting rid of physical copies takes more effort compared to deleting emails or skipping through online ads.
According to an article from marchbranding.com, a pamphlet or flyer advertising a company’s product or services is still effective because all of their products are showcased on a single piece of paper. By handing brochures out at events, trade shows, conferences, or even online through a mailing list, customers can be reminded that the company, products, or services still exists.
Templates to Help You Design a Good Brochure
Designing printed media used to be much harder in the past. Printing presses manually draw, write, and put images before they can be multiplied. In many words, it’s a labor that requires a lot of skill and is regarded as craftmanship.
Today, even amateur designers can create good and eye-catching brochures with the help of templates. You can easily find templates to help you design basically anything you want. Some of them are free to download, but you can also purchase more detailed and well-made templates in online design marketplaces. Here is an example of three templates you can use for your next project.
This template is great if you want to advertise the full lineup of your company’s products. You can showcase the products as a 20-pages catalog. You can freely edit the texts, color schemes, and pictures to suit your company’s brand image using Adobe InDesign.
In this catalog format, you can provide more detailed information about your products. You can also slip a little bit of storytelling about anything you want. You can tell the story about your company’s values or feature an article about the local communities you help with the products. This way, the catalog will feel more engaging to your prospective customers.
Not all people working in a medical center are doctors or nurses. Some of them are IT supports, some are admin staff, some are marketing officers, and others might be design interns. When smaller medical centers want to highlight their services, designing a booklet will help promote their medical care services.
Similar to the previous template, this one lets you showcase your products or services in the format of a 20-pages booklet. However, we feel like the layout puts more emphasis on visual aspects. Of course, the template is fully customizable using Adobe InDesign.
Corporates, either veteran players or newly established ones, need to regularly remind the public of their existence. That’s why updating the company profile every once in a while is crucial to maintaining their brand awareness. Companies can inform the public of their corporate identity, core values, main products/services, contact information, etc., using a single bifold flyer.
If you’re in charge of designing those flyers, this template might help your work. This easy-to-customize Adobe InDesign template contains all the things you need to design a simple yet engaging leaflet to promote your company.
Even in the era where people are glued to their smartphone screens, brochures and other printed media still hold their own in the advertising world. Simply click on the link provided above if you’re interested in trying out the featured templates.