There are many ways you can expand your brand awareness. One of the most tried and true methods is by executing marketing campaigns distributed to all sorts of media, both digital and printed (like brochures, pamphlets, or flyers). By doing this, you increase the chance of the public recognizing your brand, company, or products.
The benefits of reaching brand recognition far extend beyond the public’s association of a certain product with your brand. More importantly, the general public will associate your brand with certain values.
For example, the public will associate sportswear manufacturers like Nike and Adidas with performance. Meanwhile, brands like Converse and Vans are associated with trendy and casual streetwear. On the other hand, designer brands like Gucci, Louis Vuitton, and Versace are associated with glamour and luxury.
Distributing flyers or other smaller printed media remains the simplest yet the most far-reaching method to increase brand awareness. As of today, there are thousands of templates released to aid designers in creating eye-catching advertising. Here are five of them you can try for your project.
If your company is fairly new in the industry, you’ll want to expand your brand recognition as wide as you can as fast as you can. This print-ready template will greatly help in your mission to gain awareness from the public.
Fully customizable in Adobe Photoshop CS5 and above, you can easily edit the texts with your company profile, core values, main products/services, and contact information. Photos can be added as a smart object layer, making this template highly versatile for both home and corporate brands.
You just opened a new fitness center and want to promote your newest business venture to the public. You heard distributing pamphlets or leaflets is one of the easiest and cheapest ways to do it. However, you’re not familiar with graphic design—but then you stumbled upon this template.
The primarily dark color scheme works well with the feeling of grinding your muscle to achieve the desired physique. It’s simple, bold, and gives a clear message. Other elements in this template are customizable in both Adobe Photoshop and Adobe Illustrator, giving you the freedom to adjust the flyer to better represent you or your company.
Corporates and home industries are not the only ones that benefit from strategic brand recognition. Events like music festivals can also take advantage of being recognized as THE festival to go to in certain regions during a certain period. Examples include Coachella, Summer Sonic Festival, and Vans Warped Tour.
If you are organizing a smaller-scale music festival—or any other festival—in your town, this simple yet engaging template can help you promote your event. The template can be customized with Photoshop and Illustrator, where you can freely edit the texts, customize the images, etc.
You and your fellow local fashion designers are trying to find a way to promote each other’s clothing lines. You then agreed to co-organize a small-scale fashion expo. This way, you all can simultaneously gain brand recognition from the public as well as showcase your best products to prospective customers.
If this is your case, you can use this template to help you and your co-organizers promote the event and your respective brands. The simple yet bold design of the flyer template is fully customizable in Adobe InDesign to fit the vibe and spirit of the event.
Your architecture firm needs more brand awareness and recognition after losing one prospective customer after another to rival firms. However, due to the economic chaos during the pandemic, you’re understaffed, while the ones left have barely any time to design a company profile leaflet from scratch.
This kind of scenario is where templates like this come in handy. Simply edit the texts to your liking, replace the image with one of your most successful projects, and customize other elements to suit your brand image. All those can be done in Photoshop and InDesign, saving a great deal of time and workload for your team.
Who said designing flyers is hard? Just use one of the featured templates above, and you can easily help your company gain brand recognition.