In the current digital age, branding and marketing are everything, especially for businesses. Without a successful marketing scheme, a business’ longevity wouldn’t last long in a highly competitive market. To do so, embedding social media links into a business website is a popular choice for business owners.
But before you can embed the social network feeds into your website, you need to know why you should do it. Without further ado, let’s find out why you should integrate them into your website!
Importance of Marketing for the Brand
While both social media and a business website are extremely important for a business’s success, both are two different channels that operate under different rules.
In terms of content generation, the social network relies on user-generated content that can sustain its longevity and operation for the network’s users. To collect reliable data from the users’ content, certain things like tags, hashtags, keywords, mentions, and many more are collected every day.
On the other hand, a website can contain more information about a company’s business compared to its social network. While it doesn’t include features such as hashtags and mentions that we can find on the social network, we can put more features, such as a product catalog and purchase options for the website’s visitors.
By integrating your company’s social network feeds into your website, visitors will be enticed to visit your feeds to see the latest updates there. Vice versa, your social network visitors can immediately visit your website after seeing snippets of the latest information on your social network accounts.
Reasons to Integrate the Feeds
So, why should you embed your network accounts into your website? The reasons are as seen below.
– Increasing the Brand’s Reach
Having a wide reach will definitely help the business grow itself. The more the visitors are attracted to your brand, the wider the brand’s reach is going to be.
Because of that, embedding your social network feeds into your website can attract visitors to become the network’s latest visitors.
– Increasing User Engagement
In case you have never heard of user engagement before, we can define the term as the user’s comfort and convenience when visiting a website or using an app. The longer the user stays on the website or the app, the more likely the user feels comfortable navigating them.
So, how can we make the visitors stay longer on our website or our app? Rich visual content from your social network accounts can attract visitors to view them for a long time. If the contents are carefully and professionally curated, it will surely invest demographics from different groups in visiting your website.
At the same time, beautifying your website’s visual looks will also make the visitors feel catered to. Since your website is so mesmerizing to look at, they won’t mind spending a long time there.
– Giving a Fresh Look to the Website
If it’s not broken, then don’t fix it. While this saying is correct enough, there are moments in which you need to change the way you do things to improve your life. This also applies to the process of revamping your website’s overall appearance.
While a spartan website display can be good and practical enough, sometimes, people won’t visit the website because of its lackluster appearance. To prevent that, you need to integrate professionally curated social network feeds into the website to make the website more interesting to look at.
– Increasing User Experience
Similar to user engagement, if the visitors’ user experience (UX) isn’t catered to enough, they will be less likely to visit your website and trust your brand in the future.
If the engagement and user experience levels are increased, conversions and sales rates can also increase. As a result, your business’ success increases rapidly, thanks to the well-catered user experience.
– Ensuring the Brand’s Credibility and Trust
Above all, your customers’ trust is essential to your business’ success. Without their trust, your brand won’t grow into a credible and trusted brand that customers can entrust with their investments.
The existence of embedded social media links on your website can show the customers that you are a legitimate business. A well-updated, professionally curated, and well-designed network feed can make visitors believe that your business is indeed a brand that everyone can trust.
From the explanation above, now we already see how important it is to embed your social media feeds into your website to enhance your brand. Of course, to make an excellent website, you need excellent resources to make it happen. To find the best web resources for your website, visit AqrStudio to find interesting offers and resources that you can make to make your website more navigable!